Product Marketing Manager

Summary

Join AcuityMD, a technology company revolutionizing MedTech product launches, as a Product Marketing Manager. You will drive product positioning, messaging, and assets, collaborating with various teams. Responsibilities include executing go-to-market strategies, managing product launches, creating sales enablement materials, developing outbound messaging, maintaining competitive intelligence, and driving user engagement. The ideal candidate possesses 5+ years of B2B product marketing experience, proven success in building competitive positioning and sales materials, and excellent communication skills. AcuityMD offers a competitive compensation package, including equity, learning budget, comprehensive health and dental plans, home office stipend, team retreats, remote work flexibility, generous time off, and parental leave.

Requirements

• 5+ years of B2B product marketing, content marketing, general marketing, product operations, or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies
• Experience building competitive positioning and messaging for new products and features
• Experience building sales materials and marketing collateral/assets
• Ability to run educational and marketing campaigns for new technology
• Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (like sales, customer success, engineering) and across all levels
• Excellent writing and presentation skills
• Ability to manage deadlines and complexity and to think and problem solve analytically and creatively
• Strong project management skills with attention to detail
• Proven ability to excel in a dynamic, fast-paced environment
• Comfortable working virtually and independently
• You must have an eligible work permit in the USA or Canada to be considered for this position

Responsibilities

• Help execute and improve AcuityMD’s go-to-market strategy around our core data value proposition and proprietary data products/offerings
• Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts
• Build high-quality sales-enablement assets, including pitch decks that proactively position our sales team for success
• Develop outbound messaging, including website content, white papers, product briefs, email marketing, and in-product notifications for new feature releases
• Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research
• Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases
• Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts
• Support user-facing documentation efforts alongside our customers and customer success teams, including case studies, videos, blog posts, and help-center content
• Competitively position and message our data advantage and extend that to the marketing around our data products

Preferred Qualifications

• Experience successfully positioning, messaging, selling, or training on new products and features within a market
• Experience with product launches, customer marketing programs, customer success, sales enablement & training, sales, or consulting
• Passion for technology and/or healthcare

Benefits

• Ground floor opportunity : Join a high growth startup, backed by world class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health)
• Competitive compensation with equity upside
• Learning Budget: Reimbursements for relevant learning and up-skilling opportunities
• Paid Health and Dental Plans: We offer 100% paid health and dental plans for all employees and 75% paid for our employees' dependents
• Home Office Stipend: $1000 to invest in remote office equipment and WiFi reimbursement
• Team Retreats: We meet in-person multiple times per year for co-working and social gatherings
• Remote work : AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees
• Flexible vacation : Generous time off and flexible hours give you the freedom to do your best work
• Parental Leave: 6-12 weeks of fully-paid, flexible parental leave