Product Marketing Manager

Summary

Join AcuityMD, a technology company transforming MedTech product launches, as a Product Marketing Manager. You will own the go-to-market strategy for core data and proprietary products, understanding customer needs and articulating solutions. Responsibilities include driving product launches, creating sales enablement assets, developing outbound messaging, maintaining competitive intelligence, and supporting content marketing. The role demands collaboration with various teams and requires strong analytical, communication, and project management skills. AcuityMD offers a remote-work environment, flexible PTO, comprehensive health benefits, a home office stipend, a learning budget, optional team retreats, and parental leave. This is a ground-floor opportunity with a high-growth startup backed by leading investors.

Requirements

• 5+ years of B2B product marketing or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies
• A track record of owning go-to-market strategy for products/products suites/lines of business
• Must have experience with quantitative pricing and packaging
• Strong business acumen with the ability to draw conclusions based on data
• Strong quantitative skills to construct customer ROI and price models
• Experience building competitive positioning and messaging for new products and features
• Experience building sales materials and marketing collateral/assets
• Ability to run educational and marketing campaigns for new technology
• Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (Sales, Customer Success, Product) across all levels and lead without direct authority
• Excellent writing and presentation skills
• Ability to explain complex topics in simple terms
• Ability to manage deadlines and complexity and to think and problem solve analytically and creatively
• Strong project management skills with attention to detail
• Proven ability to excel in a dynamic, fast-paced environment
• Comfortable working virtually and independently
• You must have an eligible work permit in the USA or Canada to be considered for this position

Responsibilities

• Own AcuityMD’s go-to-market strategy around our core data value proposition and proprietary data products/offerings
• Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts
• Build high-quality sales-enablement assets that proactively position our sales team for success
• Develop outbound messaging, including website content, white papers, product briefs, email marketing, and in-product notifications for new feature releases
• Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research
• Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases
• Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts
• Competitively position and message our data advantage and extend that to the marketing around our data products

Preferred Qualifications

• Experience successfully positioning, messaging, selling, or training on new products and features within a market
• Experience with product launches, customer marketing programs, customer success, sales enablement & training, sales, or consulting
• Healthcare and healthcare data experience
• Passion for technology and/or healthcare

Benefits

• Remote work : AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees
• Flexible PTO : Generous time off and flexible hours give you the freedom to do your best work
• Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents
• Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement
• Learning Budget: Reimbursements for relevant learning and up-skilling opportunities
• Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings
• Parental Leave: 6-12 weeks of fully-paid, flexible parental leave
• Competitive compensation with equity upside