Product Marketing Manager

Summary

Join Agility Robotics as their Product Marketing Manager and define the value of their hardware and software solutions in the U.S. market. Lead cross-functional efforts to create compelling product narratives and go-to-market strategies. Leverage your understanding of U.S. buyer behavior and competitive dynamics to ensure messaging resonates with target audiences. Collaborate with various teams to deliver impactful campaigns and tools that fuel growth. This role involves defining value propositions, developing messaging, conducting competitive analyses, gathering customer feedback, planning product launches, collaborating on pricing, enabling sales teams, developing buyer personas, conducting market research, executing marketing campaigns, and creating marketing content.

Requirements

• 7+ years of experience in product marketing, U.S. focused a plus
• Bachelor's Degree in a related field, Masters Degree preferred
• Field of study that includes engineering, robotics or a similar focus is desired
• Proven ability to define product value propositions and messaging
• Strong understanding of market analysis and competitive landscapes
• Excellent written and verbal communication skills
• Experience in developing and executing marketing campaigns
• Ability to create compelling marketing content across various formats
• Strong analytical skills and the ability to interpret customer feedback and market data
• Experience in sales enablement and equipping sales teams
• Familiarity with buyer persona development
• Strong collaboration and teamwork skills

Responsibilities

• Help define the unique value proposition of our hardware and software, focusing on how they solve customer problems
• Determine our solution/platform's place in the market, analyzing our competitive landscape and differentiators
• Develop clear, concise, and compelling messaging that resonates with the target audience across different channels
• Craft the product's narrative and key messages to connect with customers on an emotional level
• Create and maintain competitive analyses and "battle cards" to equip the sales team
• Collect and analyze customer feedback from various sources (surveys, interviews, sales teams, etc.) to inform product development and marketing efforts
• Produce Win/Loss Analysis Reports to provide insights into successful and unsuccessful deals to inform sales strategy
• Assist in planning and executing successful product launches, coordinating with various teams (product, engineering, marketing, sales)
• Determine the most effective channels to reach the target audience
• Collaborate with product and finance teams on pricing models
• Equip the sales team with the necessary knowledge, tools, and content to effectively sell the product
• Develop detailed buyer and user personas to deeply understand the target audience, their pain points, motivations, and buying behaviors
• Conduct thorough market research to understand industry trends, competitive landscape, and customer needs
• Plan and execute marketing campaigns to drive awareness, generate leads, and acquire customers
• Develop various marketing materials, including website copy, blog posts, case studies, white papers, presentations, videos, and more

Preferred Qualifications

Background in relevant industry, e.g., robotics, automation, manufacturing preferred

Benefits

• 401(k) Plan: Includes a 6% company match
• Equity: Company stock options
• Insurance Coverage: 100% company-paid medical, dental, vision, and short/long-term disability insurance for employees
• Benefit Start Date: Eligible for benefits on your first day of employment
• Well-Being Support: Employee Assistance Program (EAP)
• Time Off: Exempt Employees: Flexible, unlimited PTO and 10 company holidays, including a winter shutdown
• Time Off: Non-Exempt Employees: 10 vacation days, paid sick leave, and 10 company holidays, including a winter shutdown, annually
• On-Site Perks: Catered lunches four times a week and a variety of healthy snacks and refreshments at our Salem and Pittsburgh locations
• Parental Leave: Generous paid parental leave programs
• Work Environment: A culture that supports flexible work arrangements
• Growth Opportunities: Professional development and tuition reimbursement programs
• Relocation Assistance: Provided for eligible roles