Product Marketing Manager

Summary

Join A-LIGN as a Product Marketing Manager and contribute to the growth of our business in the rapidly expanding compliance market. This high-impact role is crucial to our strategy, supporting over 4,000 global organizations. You will develop and execute go-to-market strategies, create marketing materials, conduct competitive analysis, and communicate our value proposition effectively. Collaboration with internal teams and sales enablement is key to success. The ideal candidate possesses strong product marketing experience in a B2B SaaS environment, particularly within cybersecurity. A-LIGN offers a comprehensive benefits package.

Requirements

• Bachelor’s degree in Marketing, Business, or Communications
• 3+ years of relevant experience in product marketing in a fast-paced, B2B SaaS environment
• Experience presenting to various audiences both technical and executive
• Experience working with B2B sales teams
• A technical aptitude and intellectual curiosity for cybersecurity
• Ability to work closely with technical and business stakeholders
• Excellent writing, storytelling, and communication skills
• Thrives in a fast-paced environment
• Ability to work individually as well as collaboratively
• Ability to meet deadlines with a high degree of motivation

Responsibilities

• Develop an understanding of the security monitoring, audit, and compliance market while working closely with service delivery, sales, marketing, and other internal functions to drive a go-to-market strategy for service lines
• Enable internal partners with clear messaging and positioning frameworks and craft materials to support customer-facing interactions, e.g. sales proposal decks, messaging frameworks, sell sheets, personas, etc
• Be responsible for competitive analysis and industry updates that could impact service line offerings and messaging
• Effectively and passionately communicate the differentiated value proposition of our brand and products to clients and prospects
• Understand the changing buying process around cybersecurity monitoring, compliance, and audits in the context of customer personas, goals, challenges, and behaviors
• Partner closely with sales enablement to create the necessary sales enablement content, training, and messaging for all service lines
• Ensure consistency in messaging across all touchpoints, such as on the website, at tradeshows, webinars, etc
• Work in a collaborative environment to directly influence marketing efforts that lead to sales pipeline expansion

Preferred Qualifications

Experience in the cybersecurity industry

Benefits

• Health, Vision, Dental Benefits
• 401 (K) Plan with Employer Matching
• Competitive Bonus Structure
• Employer Paid Life Insurance and Disability Insurance
• Generous Paid Time Off Plan
• Virtual Employment
• Home Office Reimbursement
• Vacation Bonus
• Paid Office Closure December 25-January 1
• Paid Holidays Schedule
• Certification Reimbursement