Product Marketing Manager

Summary

Join Kinsta, a top-managed WordPress hosting company, as a results-driven Product Marketing Manager to elevate our go-to-market strategy. You will own product positioning, messaging, and launch strategies, bridging product, marketing, and sales teams. This role requires crafting compelling narratives, translating technical features into business value, and ensuring the right message reaches the right audience. You will define ideal customer profiles, develop product positioning, own go-to-market strategies, and create compelling product narratives. Collaboration with various teams and conducting market research are key aspects of this position. The ideal candidate possesses strong strategic thinking, storytelling, and communication skills.

Requirements

• Bachelor’s degree in business, marketing or related field, MBA preferred
• 4–6+ years of experience in product marketing, ideally at a B2B SaaS company
• Strong strategic thinking and storytelling skills
• Experience launching products or features with measurable business impact
• Proven ability to translate complex technology into compelling, customer-facing narratives
• Excellent collaboration and communication skills across cross-functional teams
• Comfortable working in a fast-paced, growth-stage environment
• Experience with CRM and marketing tools (e.g., HubSpot, Salesforce, Google Analytics, etc.)

Responsibilities

• Define and maintain ideal customer profiles (ICPs) and buyer personas across segments and use cases
• Develop and refine product positioning, messaging and competitive differentiation based on customer insights, market trends and product capabilities
• Own go-to-market (GTM) strategy and execution for new features and product launches
• Develop and maintain compelling product narratives and collateral that clearly communicate the value proposition of our offerings
• Support the execution of global and regional go-to-market (GTM) initiativesCollaborate with Product, Sales, and Customer Success to create compelling sales enablement materials (pitch decks, battle cards, one-pagers)
• Partner with Demand Gen and Content to fuel campaigns and content with product-specific messaging that drives pipeline
• Conduct customer research, win/loss analysis and competitor analysis to inform strategy and messaging
• Enable internal teams with training, messaging briefs and regular updates on product/market insights

Preferred Qualifications

• Experience with PLG (product-led growth) or developer-focused SaaS
• A background in hosting technology or experience marketing to development personas
• Pragmatic Marketing certified

Benefits

• Annual remote expense budget
• Flexible PTO
• Paid parental leave
• Annual professional development budget: available after one year with Kinsta
• Sabbatical: available after three years with Kinsta (and every three years thereafter)
• Location-specific healthcare benefits (including vision and dental) for employees hired in the USA, UK, and Hungary
• Pension plan for employees hired in the UK, and 401k contributions for employees hired in the USA