Product Marketing Manager

Summary

Join Anzen, a company rebuilding the wholesale insurance market with AI, as their Product Marketing Manager. You will own the go-to-market strategy, messaging, and enablement for a next-gen AI platform. This role involves collaborating with product, sales, design, and leadership teams. The ideal candidate is a builder who can translate complexity into clarity, crafting narratives and developing tools to help brokers work faster and sell smarter. This position offers the opportunity to play a key role in shaping how Anzen tells its story and wins the market. The role can be based in San Francisco or remotely. Anzen is backed by top investors and is rolling out a powerful AI platform.

Requirements

• 3–5 years in B2B product marketing at a SaaS, fintech, or enterprise tech company
• Proven experience launching technical products and driving measurable GTM outcomes
• Strong writing skills—from value props and headlines to long-form narrative
• Ability to turn research (personas, journeys, feedback) into action
• Comfortable working cross-functionally with product, design, sales, and external partners

Responsibilities

• Go-to-Market execution Partner with product, sales, and partnerships to run smooth, strategic launches
• Translate buyer insights into sharp, segment-specific messaging and positioning
• Create high-impact assets: landing pages, videos, decks, emails, and more
• Turn internal feedback and roadmap updates into external campaigns that convert
• Sales enablement Build tools that help brokers win: talk tracks, battle cards, objection handling, and more
• Keep the team aligned with updated messaging, competitive insights, and training content
• Content & messaging Lead the voice of the platform across web, email, video, and sales collateral
• Own the full narrative arc—from high-level story to detailed product copy
• Coordinate with design and agency partners to bring assets to life and drive adoption
• Market intelligence Track competitors, broker feedback, and market trends
• Feed insights back into product, sales, and GTM for sharper positioning and faster iteration

Preferred Qualifications

Experience with HubSpot, Webflow, or other CRM and marketing automation tools

Benefits

This position can be based in San Francisco or Remote