Product Marketing Manager

Summary

Join Apiiro, a leading Application Risk Management company, and play a pivotal role in shaping our marketing strategy. Reporting to the VP of Marketing, you will be responsible for developing and executing product marketing plans, from positioning and messaging to sales and partner enablement. This new role offers the opportunity to create and manage the entire Product Marketing function. You will research industry trends, create compelling marketing assets, analyze competitors, and work with cross-functional teams to develop high-performing content. The ideal candidate possesses strong communication skills, a deep understanding of software development and security, and a proven track record in B2B security marketing.

Requirements

• 5+ years of experience in B2B security, preferably SaaS-based
• Excellent verbal and written communicator and creative thinker

Responsibilities

• Develop and maintain positioning and messaging frameworks
• Research industry trends to proactively recommend messaging and content that will resonate with target audiences
• Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
• Analyze competitors and develop battle cards
• Understand the analyst landscape and helping to craft briefing materials and follow-up for them
• Lead product launches, from building the message to overseeing the development and rollout of new collateral
• Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
• Lead sales and partner enablement
• Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

Preferred Qualifications

• Enthusiastic about helping to build a game-changing company!
• Ability to develop compelling messaging and razor-sharp positioning
• Demonstrated ability to translate technical concepts into value-based messaging that resonates with both business and technical audiences
• Flexible, well-rounded, and with the ability to adapt to changing priorities