AppHub is hiring a
Product Marketing Manager, Remote - United Kingdom
![Logo of AppHub](https://cdn.jobscollider.com/logo/apphub-d18b.webp)
Summary
The job involves market intelligence analysis, product positioning, launch planning, sales enablement, content creation, customer insights gathering, performance measurement, cross-functional collaboration, advocacy, and thought leadership for a Product Marketing Manager at AppHub, a fast-growing e-commerce SaaS company. The ideal candidate has 3+ years of product marketing experience, ecommerce B2B SaaS experience is preferred, especially Shopify ecosystem, advanced quantitative skills, outstanding project management skills, and operates autonomously in fast-paced environments.
Requirements
- Minimum of 3+ years of product marketing experience
- Demonstrated track record of creating customer segment oriented campaigns to drive new customer acquisition, deepen engagement & retention
- Advanced quantitative and deductive skills
- Ability to distinguish between the signal and the noise and make data-guided actions
- Outstanding project management skills
- Quick learner on complex technical topics, translating them into clear, compelling messaging
- Self-starter, ready to roll up sleeves and get things done
- Operates autonomously in fast-paced, evolving environments
- Effective collaborator across multiple teams
Responsibilities
- Analyze market trends, understand customer needs, and identify target segments to inform product strategies
- Develop clear, compelling, and consistent product messaging that differentiates our offerings
- Plan and execute product launches, and develop strategies to drive product adoption and revenue goals
- Equip the sales team with tools, resources, and training to effectively sell our products, including creating sales collateral
- Develop and manage a content calendar, and create high-quality content for various channels
- Conduct interviews, surveys, and focus groups to gather insights that inform product development and marketing
- Measure and report on the performance of product marketing initiatives, adjusting strategies to optimize outcomes
- Work closely with product management, sales, design, and marketing teams to ensure alignment and effective promotion
- Build relationships with key customers and gather market feedback to inform product improvements
- Consistently provides market insights and customer feedback to the product development team, shaping future features and improvements
Preferred Qualifications
Ecommerce B2B SaaS experience is highly preferred, especially Shopify ecosystem
Benefits
- Comprehensive medical, dental and vision coverage
- 401K plan
This job is filled or no longer available
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