AppHub is hiring a
Product Marketing Manager, Remote - United Kingdom

Summary

The job involves market intelligence analysis, product positioning, launch planning, sales enablement, content creation, customer insights gathering, performance measurement, cross-functional collaboration, advocacy, and thought leadership for a Product Marketing Manager at AppHub, a fast-growing e-commerce SaaS company. The ideal candidate has 3+ years of product marketing experience, ecommerce B2B SaaS experience is preferred, especially Shopify ecosystem, advanced quantitative skills, outstanding project management skills, and operates autonomously in fast-paced environments.

Requirements

• Minimum of 3+ years of product marketing experience
• Demonstrated track record of creating customer segment oriented campaigns to drive new customer acquisition, deepen engagement & retention
• Advanced quantitative and deductive skills
• Ability to distinguish between the signal and the noise and make data-guided actions
• Outstanding project management skills
• Quick learner on complex technical topics, translating them into clear, compelling messaging
• Self-starter, ready to roll up sleeves and get things done
• Operates autonomously in fast-paced, evolving environments
• Effective collaborator across multiple teams

Responsibilities

• Analyze market trends, understand customer needs, and identify target segments to inform product strategies
• Develop clear, compelling, and consistent product messaging that differentiates our offerings
• Plan and execute product launches, and develop strategies to drive product adoption and revenue goals
• Equip the sales team with tools, resources, and training to effectively sell our products, including creating sales collateral
• Develop and manage a content calendar, and create high-quality content for various channels
• Conduct interviews, surveys, and focus groups to gather insights that inform product development and marketing
• Measure and report on the performance of product marketing initiatives, adjusting strategies to optimize outcomes
• Work closely with product management, sales, design, and marketing teams to ensure alignment and effective promotion
• Build relationships with key customers and gather market feedback to inform product improvements
• Consistently provides market insights and customer feedback to the product development team, shaping future features and improvements

Preferred Qualifications

Ecommerce B2B SaaS experience is highly preferred, especially Shopify ecosystem

Benefits

• Comprehensive medical, dental and vision coverage
• 401K plan