Product Marketing Manager

Summary

The job is for a Product Marketing Manager at AppHub, a global remote company specializing in ecommerce software solutions. The role involves analyzing market trends, developing product messaging, planning product launches, equipping the sales team, creating content, gathering customer insights, measuring performance, collaborating with cross-functional teams, building relationships, and providing market feedback to shape future features.

Requirements

Minimum of 3+ years of product marketing experience

Responsibilities

• Analyze market trends, understand customer needs, and identify target segments to inform product strategies
• Develop clear, compelling, and consistent product messaging that differentiates our offerings
• Plan and execute product launches, and develop strategies to drive product adoption and revenue goals
• Equip the sales team with tools, resources, and training to effectively sell our products, including creating sales collateral
• Develop and manage a content calendar, and create high-quality content for various channels
• Conduct interviews, surveys, and focus groups to gather insights that inform product development and marketing
• Measure and report on the performance of product marketing initiatives, adjusting strategies to optimize outcomes
• Work closely with product management, sales, design, and marketing teams to ensure alignment and effective promotion
• Build relationships with key customers and gather market feedback to inform product improvements
• Consistently provides market insights and customer feedback to the product development team, shaping future features and improvements

Preferred Qualifications

Ecommerce B2B SaaS experience is highly preferred, especially Shopify ecosystem