Product Marketing Manager

Summary

The job is for a Product Marketing Manager at Mae, a venture-backed digital health solution focused on improving the health of Black mothers and babies. The role involves driving go-to-market strategies, collaborating with teams, and executing targeted marketing campaigns.

Requirements

• 3+ years of experience in marketing or product marketing in the digital/tech space
• Proven track record of successfully driving impact through product marketing strategy development and campaign execution
• Excellent communication skills (written, verbal, visual)
• Experience implementing and executing marketing automation campaigns leveraging tools like AutoPilot (Ortto), Hubspot, and AppCues
• Proven content development skills, specifically email, web copy, and basic graphic design skills

Responsibilities

• Drive the cross-functional execution of go-to-market campaigns for new product features
• Lead and optimize the strategy and execution of existing and new product marketing experiments
• Lead the creation and editing of all product and program-related copy
• Gather and analyze user feedback to refine positioning and messaging
• Develop and execute product marketing strategies that drive product growth, adoption, and engagement

Benefits

• Competitive hourly rate based on experience
• 1099 contract-to-hire, with the potential to expand responsibilities to full-time employment after 3-6 months
• Flexible work location
• 20 - 25 hours per week
• $45 - $65 hourly rate