Product Marketing Manager

Summary

Digital Asset is seeking a Product Marketing Manager to work cross-functionally and globally, developing GTM marketing strategies, messaging, and content. The successful candidate will reside within commuting distance to the London office and have 5+ years of product marketing experience.

Requirements

• Candidates MUST reside within commuting distance to our London office for access on a flexible, hybrid schedule
• 5+ years Product Marketing experience, preferably working with global teams
• Excellent verbal and written communication skills
• Strong writing skills and track record of delivering impactful marketing content
• Adept at taking complex ideas and translating into easy to digest content and messages
• Proven ability to own, manage, and report on various projects simultaneously
• Keen focus on goals, deadlines, and deliverables
• Strong interpersonal skills with confidence to both ask questions and to share ideas
• Comfortable in a hands-on environment where everyone is equally vested in driving success
• Able to adapt quickly and effectively to a change in strategy or scope

Responsibilities

• Translate product positioning into compelling content for different audiences and marketing programs to drive education and demand
• Drive client and prospect research to support messaging and positioning, sales and partner enablement and feedback into product teams
• Work cross-functionally internally, as well as with agencies and partners, to create impactful materials - from explainer videos and product demos, to written explainers, blogs and infographics
• Create, manage and share competitive intelligence and sales battlecards
• Drive the creation, scale up, and maintenance of sales enablement and business development tools, including infobriefs, FAQs, product and sales decks, and product demonstrations
• Work with sales and field teams to identify and measure the impact of sales enablement content and continually improve its effectiveness and adoption
• Deliver a content calendar aligned to key product and go-to-market themes, differentiators and prospect education requirements
• Ramp up analyst relations activity, driving more analyst inquiry time, supporting engagements, and building relationships to keep core analysts engaged and up to date

Preferred Qualifications

• Product Marketing Alliance Core certification
• Experience working in a fintech, payments, or capital markets environment
• Familiarity with the purpose and function of blockchain
• Understanding of tokenization and institutional crypto markets