Product Marketing Manager

Summary

Join Appspace, a company passionate about creating better work experiences, as a Product Marketing Manager. You will work cross-functionally to develop and execute marketing assets, conduct market research, and inform sales strategies. Success requires understanding customer needs, strong technical product knowledge, and driving product adoption. The role involves collaborating with various teams, creating marketing materials, and reporting on industry trends. This position reports to the Sr. Director of Product and Partner Marketing. Appspace offers a flexible work culture and various benefits.

Requirements

• At least 5 years of product marketing experience in B2B SaaS products
• Technical understanding of software product development process
• Experience in market and/or competitive research
• Proven track record of successful product launch campaigns
• Familiarity with marketing frameworks such as Pragmatic Marketing
• Experience with Salesforce and Gainsight
• Proven record of establishing collaborative relationships with other departments, especially Product
• Experience in writing compelling marketing messaging for internal and external audiences
• Excellent written, analytical, and communication skills as well as presentation skills
• Ability to manage multiple projects and initiatives and to stay on strategy, on time, and on budget
• Thrives in an accountable, metrics-driven environment
• Bachelor’s Degree in Business/Marketing or Communications related field or equivalent experience

Responsibilities

• Develop and maintain a deep technical understanding of the Appspace product
• Conduct market research to define buyer personas, the buyer journey, and win-loss data
• Define and execute competitive and market research and be the go-to subject matter expert on all competitive products and solutions
• Use product expertise to develop and maintain product adoption plays that encourage product-lead growth
• Represent the voice of the customer in assigned projects across cross-functional and cross-level teams
• Coordinate and execute task-level marketing requests for global product releases and ongoing product support
• Work cross-functionally with other departments to develop internal and external messaging and communication plans where necessary
• Train and enable the sales field with data-driven tactics, innovative & scalable content, and consultative deal support
• Collaborate with Sales and Product to create actionable competitive positioning
• Prepare collateral such as battle cards, playbooks and presentations
• Participate in industry conferences and report the state of the industry and trends

Benefits

• Competitive salaries, medical, dental and vision coverage, disability coverage, employer paid life insurance, mental health resources, 401(k) plan and a fully paid parental leave program
• Generous PTO
• Flexible work schedules
• Remote work opportunities
• Paid company holidays
• Appspace Quiet Fridays (No non-essential internal meetings scheduled)
• A casual dress work environment