Product Marketing Manager

Summary

Join Array, a remote-first financial innovation platform, as a Product Marketing Manager to drive product adoption and market growth. You will collaborate with the Head of Marketing to develop and execute product marketing strategies, analyze market trends, and create compelling product narratives. This role requires strong analytical and communication skills, experience in product marketing, and proficiency with marketing tools. Array offers competitive compensation, comprehensive benefits including full medical, dental, and vision coverage, unlimited PTO, a 401k match, generous parental leave, and various other perks. The position is an individual contributor role reporting to the Head of Marketing and involves working closely with cross-functional teams. We encourage applications even if you don't meet every requirement.

Requirements

• 4+ years of hands-on experience in product marketing or related fields with a proven track record of driving product adoption and executing successful go-to-market strategies
• Demonstrated expertise in developing product positioning, messaging, and marketing collateral across various channels
• Strong analytical skills with the ability to interpret market data and customer insights to inform strategic decisions
• Excellent verbal and written communication skills, with the ability to craft engaging and persuasive product narratives for diverse audiences
• Proficiency with marketing automation, analytics, and CRM platforms (e.g., Google Analytics, HubSpot, Marketo) to effectively manage and measure campaign success
• A creative and strategic mindset with the ability to tackle complex product marketing challenges and develop innovative solutions
• A keen interest in staying current with the latest product marketing trends, tools, and best practices

Responsibilities

• Collaborate with the Head of Marketing to develop a comprehensive product marketing strategy that includes product positioning, market segmentation, and go-to-market planning
• Plan and execute multi-channel product marketing initiatives, including campaigns, content development, sales enablement materials, and product launches
• Analyze market trends and customer behavior to refine product messaging and maintain a competitive edge
• Develop and maintain compelling product narratives and collateral that clearly communicate the value proposition of our offerings
• Work cross-functionally with product, sales, and customer success teams to align strategies and integrate customer feedback into product development
• Monitor and analyze product performance using analytics tools and data insights to continuously improve market impact
• Represent our products at industry events and internal meetings, building networks and identifying opportunities for market expansion

Benefits

• Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
• Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend
• 100% 401k match up to 4% with immediate vesting
• Generous and competitive parental leave for all parents
• $1,000 desk setup subsidy to set-up your unique remote office
• $100/month to subsidize wifi/cell phone expenses
• Summer Fridays (half-day Fridays) typically from late May to the end of August
• AnniversArray Kits for work anniversaries