Product Marketing Manager

Summary

Join a trailblazing CPaaS company and own the go-to-market strategy for cutting-edge communication solutions. You will define market positioning and messaging, conduct market research, and lead product launches. Responsibilities include developing marketing collateral, collaborating with sales and product teams, and building strong customer relationships. This hybrid/remote position in Raleigh, NC requires a Bachelor's degree in a related field, 3+ years of product marketing experience (ideally in CPaaS or SaaS), and strong analytical and communication skills. The company offers comprehensive health coverage, generous paid time off, a 401(k) plan, competitive compensation, and a fun, engaging culture.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus
• 3+ years of product marketing experience—ideally in CPaaS, SaaS, or a technology-driven environment
• Strong ability to translate complex technical features into compelling, customer-friendly messaging
• Experience leading product launches and go-to-market strategies
• Analytical mindset—comfortable with Google Analytics, Tableau, or similar tools
• Proficiency with CRM & marketing automation tools (e.g., HubSpot, Salesforce, Marketo)
• Highly collaborative and able to work cross-functionally while influencing without authority
• Exceptional communication, project management, and prioritization skills

Responsibilities

• Define Market Positioning & Messaging: Develop compelling, customer-centric messaging that clearly articulates the value of CPaaS/SaaS products
• Ensure product positioning is aligned with the company’s brand and market needs
• Conduct market analysis, customer interviews, and competitive research to identify trends and opportunities
• Own competitive intelligence efforts, working cross-functionally to develop data-backed insights and competitive assets
• Lead product launches from start to finish, ensuring seamless execution across product, sales, and marketing teams
• Partner with demand generation teams to create campaigns that drive sales success
• Align stakeholders on product roadmaps, positioning, and launch goals
• Gain deep product knowledge—build implementations yourself to understand technical capabilities
• Translate complex technical concepts into clear, engaging marketing messaging
• Develop sales demo flows and scripts to showcase product value effectively
• Develop marketing collateral, including datasheets, case studies, product videos, blog posts, and presentations
• Create compelling thought leadership content that highlights industry trends and company expertise
• Partner with sales teams to provide training, tools, and resources that empower them to sell effectively
• Work closely with customers to develop success stories, testimonials, and feedback loops for continuous improvement
• Act as the key liaison between product, marketing, and sales teams, ensuring strategic alignment
• Foster collaboration that enhances the customer journey and product adoption

Benefits

• Comprehensive Health Coverage: Medical (employee covered 100%), dental, and vision plans to keep you and your family healthy
• Generous Paid Time Off: Recharge and refuel with PTO and 10+ paid company holidays
• Retirement Savings: 401(k) plan with a 4% company match to help you plan for the future
• Competitive Compensation: Earn a competitive salary plus commission
• Fun & Engaging Culture: Team-building events, company-wide volunteer days, and a collaborative work environment