Product Marketing Manager

Summary

Join Backlight as their Product Marketing Manager and work collaboratively with product, marketing, and sales teams to execute impactful go-to-market launches and sales strategies. You will be responsible for crafting compelling product messaging and positioning, supporting revenue-generating sales programs and marketing campaigns. This role requires a data-driven individual with strong messaging and positioning skills, capable of handling both creative marketing and data-driven strategic initiatives. The position focuses on shaping Backlight's product narrative, driving sales program engagement through educational content, launching and promoting features, and collaborating with the marketing team to generate sales leads. Success in this role demands a blend of creative marketing and data-driven strategic thinking.

Requirements

5+ years of experience in Product Marketing, with a focus on B2B SaaS

Responsibilities

• Shape our messaging and narrative: Develop and own compelling product positioning and value prop messaging that differentiates Backlight’s Iconik, Wildmoka, Cinesync, Ftrack, and Zype products in the market
• Support sales programs: Drive deeper engagement of our product through educational content—blog posts, product tips, best practice guides, live streams, and more
• Launch and drive adoption of features that help teams use Backlight solutions at scale
• Work in lock-step with the marketing team to generate pipeline for Backlight products via content campaigns, field events, webinars

Preferred Qualifications

• Excellent communicator, skilled at working across global teams and navigating cross-functional collaboration
• Demonstrated ability to learn new products and industries—unafraid to dive into the technical details