BitGo is hiring a
Product Marketing Manager

Summary

BitGo is hiring a Product Marketing Manager to shape the go-to-market strategy, develop sales enablement materials, collaborate with product management, and lead marketing efforts for their digital asset solutions. The candidate should have 4+ years of professional marketing experience, at least 2 years in product marketing, excellent writing skills, and experience in crypto or fintech is beneficial but not required.

Requirements

• 4+ years of professional marketing experience
• At least 2 years of product marketing experience in SaaS or finance
• Excellent writing and communications skills

Responsibilities

• Shape our messaging and positioning; articulate our value proposition to increase awareness and adoption
• Be the expert on our clients, the market and our competitors through leading research and building out buyer/user personas
• Develop our go-to-market strategy and drive the execution of launch plans
• Partner with Sales to understand the buyer’s journey and create sales collateral that helps us differentiate ourselves in the market, improve our win rates and drive product adoption
• Gather insights from Sales to understand industry trends, sales needs, and more
• Partner with Product Management to help prioritize our product roadmap
• Own our product release communications strategy to drive greater product adoption by new and existing clients
• Help plan campaigns and lead nurturing efforts, so we can drive more leads and ensure they convert
• Work with PR and Content to develop articles, blog posts, etc. that position us smartly and drive top-of-funnel
• Influence industry analysts so they understand where we fit in the marketplace and why we’re the best choice for our clients

Benefits

• Competitive base salary, bonus and stock options
• 100% company paid health insurance for employee, partner and dependents
• Up to 4% 401k company match
• Paid parental leave, Paid vacation
• Free commuter/parking pass
• Free custom lunches, dinners and snacks
• Computer equipment and workplace furniture to suit your needs
• Great colleagues and inspiring startup environment