Remote Senior Product Marketing Manager

Summary

Join Invoca's marketing team as a Product Marketing Manager and help lead go-to-market strategy, messaging, and execution for our Contact Center solutions. As a dynamic and entrepreneurial individual with a proven track record of successfully marketing SaaS and AI solutions to Contact Centers, you will be part of a highly upbeat, remote, and dynamic environment.

Requirements

• Product marketing experience for SaaS targeting the Contact Center industry
• Minimum 5 years of experience in product marketing
• Knowledge of AI, including how it is being used in Contact Centers
• Expert understanding and experience with the go-to-market process including pricing and packaging along with the overall release management of critical customer-facing features
• Ability to clearly communicate strategy and vision, while also being able to lead cross-functional go-to-market teams to execute launches and upselling motions
• Strong verbal and written communication skills with demonstrated experience engaging and influencing senior executives
• Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions
• Ability to think strategically and execute methodically
• Ability to thrive in a fast-paced environment where continuous innovation is desired
• History of teamwork and willingness to roll up one’s sleeves to get the job done

Responsibilities

• Drive business growth for Invoca’s solutions for Contact Centers, including supporting customer acquisition and upselling
• Lead new product launches by working with cross-functional teams to develop and execute comprehensive go-to-market (GTM) plans and materials
• Document compelling, differentiated messaging and positioning statements to drive interest in and adoption of Invoca’s solutions
• Engage with Contact Center customers to understand their needs and buying behaviors to help them achieve maximum ROI and value using Invoca
• Be the voice of the customer at Invoca so you can work with product management to develop differentiated product roadmaps
• Track and understand the competitive landscape and develop competitive positioning for Invoca’s Contact Center offering against competitors
• Partner with product management, marketing, sales, and customer success teams to develop content that support the demand gen and selling process, including first-call & upsell decks, sales collateral, playbooks, videos, blogs, and webinars
• Deliver compelling enablement training for Invoca’s GTM organization in support of product launches and to help Invoca capitalize on market trends
• Help position Invoca in the market by participating and presenting at relevant trade shows and events, engaging with analysts and press, and assisting with customer meetings

Benefits

• Paid Time Off - Invoca encourages a work-life balance for our employees. We have an outstanding PTO policy starting at 20 days off for all full-time employees
• Healthcare - Invoca offers a healthcare program that includes medical, dental, and vision coverage
• Retirement - Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%
• Stock options - All employees are invited to ownership in Invoca through stock options
• Employee Assistance Program - Invoca offers well-being support on issues ranging from personal matters to everyday-life topics through the WorkLifeMatters program
• Paid Family Leave - Invoca offers up to 6 weeks of 100% paid leave for baby bonding, adoption, and caring for family members
• Paid Medical Leave - Invoca offers up to 12 weeks of 100% paid leave for childbirth and medical needs
• Sabbatical - We thank our long-term team members with an additional week of PTO and a bonus after 7 years of service
• Wellness Subsidy - Invoca provides a wellness subsidy applicable to a gym membership, fitness classes, and more