Product Marketing Manager

Summary

Join Cadmus, a global EdTech company, as their Product Marketing Manager! Reporting to the CMO, you will lead the product marketing strategy to boost brand awareness and user adoption of the Cadmus platform. This role requires a proven track record in B2B marketing, creating compelling content, and experience within the higher education sector. You will conceptualize, design, and execute marketing strategies, generate leads, and manage product feature campaigns. Cadmus offers a flexible work culture, learning allowances, a diverse workplace, equity incentives, and a mission-driven team. If you're passionate about education and possess strong writing skills, apply now!

Requirements

• Bachelor’s of Marketing, Communications, Journalism or related discipline
• Experience in a sophisticated B2B marketing role
• Successfully created compelling content that engages the target audience, including website copy, product descriptions, blog posts, social media posts, and email marketing
• Exposure to the higher education sector
• High attention to detail, with the desire to create market-leading work that propels Cadmus forward and sets us apart from competitors
• Self-starting, solution-orientated individual who can problem solve and take initiative
• Team player who enjoys assisting their teammates and collaborating across departmental projects
• Fast passed individual who is happy to go the extra mile to ensure project outcomes are exceptional
• Highly articulate written and verbal communication skills with an attention to detail
• Genuine passion for education and impacting the world through Cadmus’ company mission

Responsibilities

• Conceptualise, design, execute, manage and monitor Cadmus’ product marketing strategy to support increased brand awareness, value realisation and user adoption
• Work closely with the sales team to develop effective campaigns and strategies that encourage potential users and customers to adopt our product
• Generate leads for the sales team, using a variety of channels to capture leads, such as email marketing, social media, and content marketing
• Develop a quarterly schedule of written product success stories to increase Cadmus’ brand perception and understanding across EDM campaigns, blog posts, social media posts and thought leadership articles to increase value realisation and new acquisitions
• Launch all new product features to current users and the wider higher education market through end-to-end digital campaign conceptualisation, design, execution and feature adoption
• Develop and optimise Cadmus’ product placement strategy, ensuring brand visibility across all university partner websites, higher education websites and industry governing body websites

Benefits

• A flexible working culture where you have the option to work from Melbourne HQ or remotely
• Learning allowances; because we don’t just have words on a website, we genuinely do what we say and provide educational opportunities to all including the Cadmus team
• A diverse and inclusive workplace where there are no barriers to anyone succeeding
• A surrounding team of mission-driven individuals who genuinely love what they do
• Equity incentives