Senior Product Marketing Manager

Summary

Join Smartling's growing Marketing team as an experienced Product Marketer. You will be responsible for developing and executing go-to-market strategies, creating sales enablement materials, and crafting compelling messaging to increase market share. Collaborate with product, sales, and marketing teams to refine product positioning and communicate product benefits. Conduct market analysis, identify target markets, and define ideal customer profiles. Leverage data-driven decisions to achieve company goals and inform the product roadmap. This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. Smartling offers a remote-first work environment, competitive salary and benefits, and a supportive team culture.

Requirements

• 5+ years of Product Marketing experience and are preferably Pragmatic Product Marketing certified
• Past experience at a B2B enterprise software/technology company
• An ability to understand complex technology and translate it into consumable marketing messaging
• Taken a product from concept to a successful launch for at least one product
• A love for numbers and data, but are also comfortable making decisions with incomplete information
• Skill at analyzing disparate information and formulating coherent hypotheses and priorities
• Graduate degree in Marketing
• Excellent written and verbal communication skills
• Interest in language, culture, and global content
• Strategic thinker. Translates high-level strategies into practical implementation strategies
• Self-starter .Demonstrated ability to take initiative and work in a self-directed manner
• Entrepreneurial and flexible, with a problem-solving approach
• Detail Oriented. Supremely well organized with attention to detail
• Strong analytical thinker. “If there is a problem I have a solution” attitude
• Team Player. An ability to thrive in a fast-paced environment and effectively work cross-functionally

Responsibilities

• Develop and execute go-to-market plans for new features and products
• Create sales enablement materials that clearly articulate the value of our solutions
• Craft messaging and product positioning to clearly articulate the value of the brand and products to increase our market share
• Together with the product team, educate both internal and external stakeholders on our product features and their enterprise business value through release notes, product briefs and web pages, webinars, newsletters and new media
• Assess the market landscape, provide market analysis, identify target markets, define ideal customer profiles and buyer personas, and conduct competitive analysis for product differentiation and positioning

Benefits

• Freedom 🏡 - we are remote first
• Growth  - an opportunity to learn and advance your career
• Wealth 💰 - we offer a competitive salary and 401(k) + company match
• Wellness - medical, dental, and vision insurance for you and your family
• Balance - flexible PTO + 11 holidays; generous parental leave
• Culture 🤝- an energetic, value-driven, and fun culture and team spirit
• Bonus - employee referral program and Apple equipment