Senior Product Marketing Manager

Summary

Join DeepHealth, a subsidiary of RadNet, Inc., as a Senior Product Marketing Manager to own the go-to-market strategy for key products. You will lead cross-functional launches, develop compelling messaging, and collaborate with various teams. Leverage customer insights and market analysis to refine product positioning and drive market impact. Create impactful marketing and sales enablement assets, and work with partners on joint GTM strategies. Measure campaign effectiveness and report on pipeline growth. This role requires strong communication, analytical, and project management skills.

Requirements

• 8+ years of product marketing experience, ideally in SaaS, health tech, or similarly regulated industries
• Proven track record of launching products and driving market impact
• Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials
• A strategic thinker who’s equally comfortable getting tactical
• Excellent written and verbal communication skills
• Strong analytical mindset with experience using data to drive decisions
• Comfortable working cross-functionally in a fast-paced, ambiguous environment
• Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus
• Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms
• Bachelors Degree
• Microsoft Office experience required

Responsibilities

• Own and lead GTM strategy and execution for key products and solution portfolios
• Drive cross-functional solution launches with clear plans, positioning, and timelines
• Ensure internal readiness across sales, marketing, customer success, and support
• Translate complex features into compelling customer benefits and clear value propositions
• Develop messaging frameworks in partnership with product, based on deep customer and market insights
• Create impactful marketing and sales enablement assets—pitch decks, battle cards, web assets
• Partner with market intelligence to gather competitive insights and inform roadmap, segmentation, GTM planning and messaging
• Continuously refine positioning based on customer feedback and market dynamics
• Collaborate with brand, content, and campaign teams to create product-specific content and campaigns
• Lead product marketing content strategy across channels—web, social, internal updates, etc
• Measure and report on campaign effectiveness to optimize engagement and pipeline growth
• Work with channel and ecosystem partners on joint GTM strategies and co-branded initiatives
• Develop partner-facing enablement resources to support collaboration and growth