Canonical is hiring a
Product Marketing Manager, Remote - Worldwide

Summary

The job description is for a Product Marketing Manager role at Canonical, focusing on the security and compliance portfolio. The role requires collaboration with various teams, content creation, competitive analysis, and go-to-market planning. The ideal candidate should have experience in product marketing for enterprise IT products (preferably SaaS), passion for cybersecurity, strong interpersonal skills, analytical abilities, growth mindset, exceptional communication skills, and ability to work in a fast-paced environment.

Requirements

• Experience in a product marketing function for enterprise IT products (SaaS experience preferred)
• Passion for the cybersecurity industry and cybersecurity marketing
• Strong inter-personal management skills
• Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments
• Appetite to deliver strong results and innovation
• Growth mindset - someone who is not afraid to think big and take on risk
• Willingness to roll up their sleeves
• Exceptional verbal and written communication skills
• Ability to work and thrive in a self-starter, fast-paced and changing environment
• Love for diverse work assignments and the opportunity to try new approaches

Responsibilities

• Be responsible for go-to-market planning and execution for Canonical's range of security and compliance products
• Lead on content dissemination planning, campaign development and planning for product launches
• Develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
• Conceive and execute customer base communications and marketing programs to upsell and cross sell into our large base of customers
• Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
• Work with other teams to plan event, webinars and support paid and social media promotion
• Create and publish content (online and print) in line with marketing plans to deliver on campaigns
• Monitor the competitive landscape to define product positioning that differentiates

Benefits

• Competitive base pay
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at ‘sprints’
• Priority Pass for travel and travel upgrades for long haul company events