Product Marketing Manager

Summary

Join Canonical, a leading open source software provider, as a Product Marketing Manager and be part of a team building the best Go-To-Market (GTM) engine in the open source world. This hands-on, multi-disciplinary role requires close collaboration with various teams. You will own GTM strategies for key products, collaborate cross-functionally, craft compelling marketing materials, measure impact using data, and be part of a global, fully remote team. The ideal candidate is passionate about technology and has strong storytelling and communication skills. Canonical offers a competitive base pay, fully remote work, a personal learning and development budget, annual compensation review, recognition rewards, annual holiday leave, parental leave, an employee assistance program, and opportunities for travel.

Requirements

• A passion for technology and open source—you get excited about innovation, software, and community-driven development
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement
• Excellent communication skills, both written and verbal

Responsibilities

• Develop and execute go-to-market (GTM) strategies for a range of products
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market
• Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth
• Launch new products and features, leading cross-functional teams to drive awareness and adoption
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities

Preferred Qualifications

• Data-driven mindset, using insights to refine strategies and improve performance
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth
• Comfort working cross-functionally with product, sales, partners, and marketing teams

Benefits

• Fully remote working environment - we’ve been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at ‘sprints’
• Priority Pass for travel and travel upgrades for long haul company events