Product Marketing Manager
Canonical
πRemote - Europe, Middle East, and Africa
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Job highlights
Summary
Join Canonical as a Product Marketing Manager and drive commercial outcomes for the company across its portfolio of products. Develop marketing strategy and go-to-market plans at a global level for a diverse range of products to support our growth strategy.
Requirements
- A minimum of 5 years in a Product Marketing function focused on enterprise software, SaaS experience preferred
- Knowledge of workflow and process automation, case management and no/low code application development
- Knowledge of enterprise content management / content services would also be ideal
- Ability to think strategically about complex issues, leading to thoughtful recommendations, and action plans
- Exceptional interpersonal skills, and aptitude for forging trusting relationships across diverse, cross-functional teams
- Conversant in go-to-market strategies and methodologies
- Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders
- Excellent verbal and written communication skills, strong content marketer
- Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality
- Growth mindset - someone who is not afraid to think big and take on risk
Responsibilities
- Be responsible for go-to-market planning and execution for a range of products
- Lead on content dissemination planning, campaign development and planning for product launches
- Conceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customers
- Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
- Work with the teams to plan event, webinars and support paid and social media promotion
- PR / AR coordination with Comms manager
- Create and publish content (online and print) in line with marketing plans to deliver on campaigns
- Monitoring the competitive landscape to define product positioning that differentiates
Benefits
- Learning and Development
- Annual Compensation Review
- Recognition Rewards
- Annual Leave
- Priority Pass for travel
- Flexible working option
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