Product Marketing Manager

Summary

Join Canonical as a Product Marketing Manager - IoT to develop marketing strategy and go-to-market plans for Canonical's IoT portfolio in a global role that requires close collaboration with various teams.

Requirements

• Passion for IoT and some exposure to the embedded space
• Ability to think strategically about complex issues, leading to thoughtful recommendations, and action plans
• Exceptional interpersonal skills, and aptitude for forging trusting relationships across diverse, cross-functional teams
• Conversant in go-to-market strategies and methodologies
• Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders
• Excellent verbal and written communication skills, strong content marketer
• Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality
• Growth mindset - someone who is not afraid to think big and take on risk

Responsibilities

• Be responsible for go-to-market planning and execution for Canonical's range of IoT products
• Lead on content dissemination planning, campaign development and planning for product launches
• You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
• Conceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customers
• Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
• Work with other teams to plan event, webinars and support paid and social media promotion
• Create and publish content (online and print) in line with marketing plans to deliver on campaigns
• Monitoring the competitive landscape to define product positioning that differentiates

Benefits

• Fully remote working environment
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at ‘sprints’
• Priority Pass for travel and travel upgrades for long haul company events