Product Marketing Manager

Summary

Join Catchpoint, the Internet Resilience Company™, as a Product Marketing Manager/Director to drive growth for its Network Experience Solution. You will own messaging development, execute Network Engineering campaigns, support product launches, and analyze key performance indicators. Success will be measured by revenue performance, adoption rates, content effectiveness, and product enhancements. This role requires strong technical product marketing experience, a deep understanding of network technologies, and proven success in positioning industry-leading products. Catchpoint offers a competitive salary, comprehensive benefits, and a collaborative work environment.

Requirements

• 5+ years of related product marketing experience, including a focus on Network Engineering, Technical Product Marketing
• Strong understanding and working knowledge of technology marketing
• Knowledge of Network technologies and experience marketing to Network Engineers (must have)
• Demonstrated success in positioning industry-leading products and solutions

Responsibilities

• Own the development and enablement of messaging for Catchpoint Network Experience
• Own the creation and execution of Network Engineering campaigns to rapidly convert users into Catchpoint customers with a focus on goals and metrics
• Support product launches and help scale adoption
• Collect, analyze, and report data, metrics, KPIs, and user feedback
• Share Network Engineer feedback and sentiments with Product Management, Engineering, and Executive leadership teams to help inform product strategy and roadmap
• Create compelling, unique, and interactive content to grab attention
• Synthesize market trends, customer needs and competitive offering to develop value propositions, messages, and positioning that translates Catchpoint capabilities into unique and meaningful business benefit
• Assist with the development of editorial and content calendar; source, schedule, and prepare internal and external speakers; work with subject matter experts across Product Management, Engineering, Value Engineering and more to publish timely, helpful, and high-quality content including video and livestreams
• Collaborate across Catchpoint to deploy strategic and tactical GTM, backed by data and hypothesis-based experiments across both the marketing and product experience
• Drive Network Experience awareness & growth activities: Plan, execute, amplify, and scale virtual and in-person experiences that delight prospects everywhere

Benefits

• Medical, dental, and vision care
• 401(k) plan with company match
• Paid time off
• Employee wellness perks
• Competitive equity package
• Variable compensation