Product Marketing Manager

Summary

Join Catchpoint, the Internet Resilience Company™, as a Product Marketing Manager/Director to drive growth for our Network Experience Solution. You will be responsible for developing compelling content, executing marketing campaigns, and collaborating with various teams to improve network resilience and business outcomes. Success will be measured by revenue performance, adoption rates, content effectiveness, and product enhancements. This role requires a strong understanding of technology marketing and experience marketing to Network Engineers. The position offers the opportunity to shape product strategy and work with a diverse team.

Requirements

• 5+ years of related product marketing experience, including a focus on Network Engineering, Technical Product Marketing
• Strong understanding and working knowledge of technology marketing
• Knowledge of Network technologies and experience marketing to Network Engineers (must have)
• Demonstrated success in positioning industry-leading products and solutions

Responsibilities

• Own the development and enablement of messaging for Catchpoint Network Experience
• Own the creation and execution of Network Engineering campaigns to rapidly convert users into Catchpoint customers with a focus on goals and metrics
• Support product launches and help scale adoption
• Collect, analyze, and report data, metrics, KPIs, and user feedback
• Share Network Engineer feedback and sentiments with Product Management, Engineering, and Executive leadership teams to help inform product strategy and roadmap
• Create compelling, unique, and interactive content to grab attention
• Synthesize market trends, customer needs and competitive offering to develop value propositions, messages, and positioning that translates Catchpoint capabilities into unique and meaningful business benefit
• Assist with the development of editorial and content calendar; source, schedule, and prepare internal and external speakers; work with subject matter experts across Product Management, Engineering, Value Engineering and more to publish timely, helpful, and high-quality content including video and livestreams
• Collaborate across Catchpoint to deploy strategic and tactical GTM, backed by data and hypothesis-based experiments across both the marketing and product experience
• Drive Network Experience awareness & growth activities: Plan, execute, amplify, and scale virtual and in-person experiences that delight prospects everywhere