Product Marketing Manager, GTM Enablement

Summary

Join Freshpaint, a rapidly growing, venture-backed SaaS company, as a Product Marketing Manager. You will play a crucial role in enabling our Go-To-Market (GTM) teams by bridging the gap between product, marketing, sales, and customer success. This hands-on position requires close collaboration with sales teams, understanding customer needs, and developing targeted enablement strategies. You will create impactful assets, design training programs, conduct market research, and collaborate cross-functionally. Freshpaint offers a fully remote work environment with competitive compensation, generous equity, and a comprehensive benefits package.

Requirements

• Proven Experience: 3+ years in product marketing or enablement roles, with demonstrated success in a high-growth, early-stage SaaS startup
• Domain Expertise: Strong understanding of digital marketing, advertising, and the digital ecosystem
• Enablement Focus: Track record of creating and implementing enablement strategies that drive measurable results
• Resourceful & Collaborative: Comfortable working cross-functionally in a fast-paced environment to deliver impactful solutions
• Strong Communication Skills: Exceptional written, verbal, and presentation skills with the ability to distill complex ideas into clear, concise materials
• Results-oriented: Data-driven mindset with a focus on outcomes and the ability to adapt quickly based on feedback
• Deep Empathy: Demonstrate deep empathy for stakeholders, including internal GTM teams and Freshpaint’s customers

Responsibilities

• Embed with GTM Teams: Partner closely with sellers to understand our process, approach, and customer needs and behavior firsthand. This role requires active engagement, including spending up to 50% of your time speaking with customers and prospects and collaborating directly with the sales team
• Enablement Strategy: Develop and execute a comprehensive enablement plan that addresses the unique requirements of healthcare marketers and Freshpaint’s value proposition, balancing strategic long-term goals with the delivery of immediate value to GTM teams
• Asset Creation: Build high-impact enablement materials, including persona profiles, competitive battle cards, playbooks, and more, to support sales and customer success teams
• Training Programs: Design and deliver training sessions to empower GTM teams with the knowledge and tools they need to succeed
• Market Research: Conduct research to uncover customer pain points, competitive dynamics, and industry trends to inform enablement initiatives
• Cross-Functional Collaboration: Partner with Product, Marketing, and GTM leadership to ensure alignment across messaging, positioning, and sales strategies
• Metrics-Driven: Define success metrics for enablement initiatives and measure their impact on sales performance, customer engagement, and retention

Preferred Qualifications

• You’ve been an early employee at a similarly early-stage startup and understand the unique challenges and opportunities of scaling from the ground up
• You thrive in ambiguity and excel at creating structure where none exists, ensuring progress even when things are undefined
• Familiarity with healthcare regulations such as HIPAA, CCPA, and/or GDPR
• Experience with HIPAA-compliant marketing

Benefits

• Joining a high-growth venture-backed startup as part of the early crew. You will be employee #70-80ish
• Competitive compensation with generous, employee-friendly equity. We have a 10-year exercise window
• Freshpaint Fridays: Half-day Fridays . Every week
• Unlimited PTO, with a minimum requirement of 2 weeks per year. Plus various observed holidays
• 100% remote
• Flex in-office if you want with $150 WeWork credits each month
• 401k
• Health, dental, and vision insurance 100% covered by the company (some states it’s 99% because laws)
• Mental health benefits - therapy appointments and more covered by the company
• 2 Treat Yourself Days per year: We'll pay you $100 to take a day off and do whatever makes you happy. The only catch is you have to share what you did with the rest of the team
• Generous parental leave
• Paid Spotify
• Health & Wellness benefit – gym membership or similar covered
• Regular team offsites 2-4 times per year. We’ve been to Greece, Jackson Hole, Cabo, Santa Fe, California wine country, and Mexico City in the recent past
• Ownership of your work, collaboration with a close team, and direct access to founders and what it’s like to build a startup. If you leave to start your own company, we'd love to be your first angel investors