Product Marketing Manager

Summary

Join Choco, a leading AI-focused food tech company, as a Senior Product Marketing Manager. You will play a crucial role bridging Product, Sales, and Customer Success teams. This position requires developing compelling messaging, executing go-to-market strategies, and leveraging customer insights to enhance Choco's market position. Success demands a data-driven approach and thriving in a fast-paced environment. You will own key initiatives from crafting messaging and competitive positioning to extracting deep customer insights. The ideal candidate possesses extensive experience in product marketing, particularly within SaaS or related industries.

Requirements

• 7+ years of experience in product marketing, ideally in SaaS, food tech, B2B, or a related industry
• Strong understanding of product positioning, messaging, and storytelling
• Experience developing GTM strategies and launching successful products
• Ability to analyze market trends, customer feedback, and competitive insights
• Excellent communication, presentation, and stakeholder management skills
• Hands-on experience with sales enablement and content creation
• Ability to thrive in a fast-paced, cross-functional environment and manage multiple projects simultaneously
• Knowledge of marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics, etc.)
• A deep understanding & fluency of the English language, with the ability to leverage tone, nuance, and wordplay effectively across different contexts

Responsibilities

• Develop clear and compelling messaging that resonates with our target audience and differentiates our products in the market
• Collaborate with Product Managers to translate complex features into simple, value-driven narratives
• Build and maintain product playbooks, battle cards, and competitive positioning frameworks that work seamlessly for the sales organization
• Lead and execute GTM strategies for new features and product launches, ensuring seamless rollout and adoption
• Define launch goals, messaging, positioning, and channel strategies to maximize impact
• Work with the broader Choco team to develop thought leadership, case studies, blog posts, and product-related content
• Develop and refine in-platform and in-app strategies to drive user acquisition and growth, focusing on seamless onboarding flows, intuitive guided experiences, and frictionless conversions
• Conduct market research, competitive analysis, and customer interviews to refine messaging and acquisition strategies
• Analyze user behavior, activation patterns, and drop-off points to optimize customer journeys
• Work closely with Product and Data teams to turn insights into data-driven growth strategies
• Develop sales collateral, one-pagers, battle cards, and training materials to support customer acquisition
• Train sales teams on new features, messaging, and competitive differentiation
• Work with your marketing team to develop landing pages, case studies, blog content, and video assets that drive conversions

Preferred Qualifications

• Experience in food tech, supply chain, or B2B marketplaces
• Familiarity with PLG (product-led growth) strategies

Benefits

• Be at the forefront of AI and food tech innovation
• Work with a high-energy, mission-driven team that values creativity and excellence
• Have a direct impact on how Choco’s products are positioned in the market
• Enjoy an exciting and dynamic work environment where no two days are the same