Product Marketing Manager

Summary

Join our team as a Product Marketing Manager for Pipeline360 and play a key role in driving business growth. You will be the market expert, developing pricing and packaging strategies, crafting compelling messaging and sales enablement materials, and contributing to our growth strategy. This role requires collaboration with product and GTM teams for successful product launches and ongoing analysis to differentiate our brand and drive profitable growth. You will create valuable content and maintain cross-functional alignment. The ideal candidate has 4-6 years of B2B SaaS or Media Product Marketing experience and a data-driven approach.

Requirements

• 4-6 years of B2B SaaS or Media Product Marketing experience
• Be a data-driven strategic thinker, yet able to operate in a fast-paced work environment
• Have customer-facing work experience
• Have experience collaborating with partners on joint go-to-market efforts
• Ability to occasionally travel
• Have experience translating research (e.g., competitive, market, etc.) into actionable insights

Responsibilities

• Be the ongoing expert on our market, customers, competitors, and partners; be comfortable in front of customers
• Develop pricing and packaging – bundling our products into digestible “sales-ready” solutions, including research, positioning, naming, messaging, and ongoing enablement
• Develop messaging, positioning, and sales enablement (e.g., battlecards, ICP/personas, enablement materials)
• Provide key input to our growth strategy – bringing a customer-focused and data-driven perspective to build/buy/partner decisions
• Collaborate with the product and GTM teams to design and deliver successful product launches/updates supported by effective internal messaging and enablement
• Conduct ongoing analysis, reporting, and adoption efforts for product areas – all centered around differentiating our brand and driving profitable growth
• Develop and deliver content (e.g., blogs, webinars, customer meetings) that delivers the value of Pipeline360
• Maintain regular communication with product management, sales, marketing and enablement teams to ensure cross-functional alignment