Product Marketing Manager

Summary

Join Western Digital as a Product Marketing Manager and contribute to the development and execution of go-to-market strategies. You will collaborate cross-functionally to create compelling value propositions for products and services. Responsibilities include developing marketing materials, managing projects and schedules, leading webinars and events, and occasional travel. The ideal candidate possesses a Bachelor's degree in a relevant field, 5+ years of experience in product marketing or management within the technology sector, and a proven track record of success in a similar role. Strong communication and presentation skills are essential, along with proficiency in content development tools. Western Digital offers a comprehensive benefits package, including paid time off, health insurance, retirement plans, and other perks.

Requirements

• Bachelor’s degree in marketing, business or technical field, or comparable experience
• 5+ years of experience in product marketing or product management role in a technology related field
• Storage industry experience
• Proven track record of product marketing for technical products
• Demonstrated ability to translate technical product capabilities into compelling market messages
• Knowledge of the data storage industry or other datacenter infrastructure
• Can show a compelling portfolio of product marketing content (for the areas listed under essential duties) that was developed via direct oversight or contribution
• Strong verbal, written, and presentation skills with the ability to develop compelling messaging and to work effectively and efficiently in this key cross-functional role
• Knowledge and experience with content development tools such as Microsoft PowerPoint, Adobe Photoshop, InDesign and Premiere Pro
• Proven ability to develop amazing product presentations and high-level solution diagrams (with technical assistance from associated functions)

Responsibilities

• Develop crisp, clear, compelling value propositions for our product and service offerings
• Initiate and guide the development of promotional material including: Product literature
• Marketing campaign content for events, direct marketing, and social marketing
• Web content
• Promotional videos
• Tradeshow event content of various types
• Partner solution briefs and customer case studies
• Vertical marketing content (e.g. High Performance Computing, FinTech, xSPs, OEM/ODM, etc.)
• Newsletters
• Manage marketing projects which includes development and presentation of schedules and dependencies for creation and deployment
• Manage a schedule and lead hosting activities for webinars and other events that are focused on Western Digital offerings and in some cases collaboration with channel or technology partners
• Travel occasionally in support of events or content production
• Manage a portfolio view of all planned activities and keep organizations aligned and on track for each project within the portfolio

Benefits

• Paid vacation time
• Paid sick leave
• Medical/dental/vision insurance
• Life, accident and disability insurance
• Tax-advantaged flexible spending and health savings accounts
• Employee assistance program
• Other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity
• Tuition reimbursement
• Transit
• The Applause Program
• Employee stock purchase plan
• The Western Digital Savings 401(k) Plan
• Short-Term Incentive (STI) Plan
• Long-Term Incentive (LTI) program
• Restricted stock units (RSUs) or cash equivalents