Remote Product Marketing Manager

Summary

Join Cloverly as Product Marketing Manager to drive strategic efforts across product launches, customer research, and product content. Develop go-to-market strategies, create compelling product messaging, and partner with sales and product teams to launch and scale products.

Requirements

• 5-10 years of product marketing experience in early-stage, high-growth, fast-paced B2B startup (ideally marketplace / SaaS) environments
• Proven track record of developing and executing successful go-to-market strategies for new products or features
• Ability to create and evangelize compelling company and product stories, telling those stories through multiple media personalized to audiences and lifecycle stage
• Excellent communication skills, with the ability to translate technical concepts into compelling marketing messages

Responsibilities

• Develop and execute go-to-market strategies that drive adoption and revenue growth for Cloverly's product offerings
• Help evangelize the Cloverly story by creating compelling product messaging and positioning that differentiates our product from competitors and resonates with our target audience
• Develop buyer personas that guide the development of targeted marketing campaigns
• Partner with sales, customer success, and product teams to create assets and collateral that support the all stages of the customer lifecycle, including case studies, use cases, testimonials, and product demos
• Develop and maintain a deep understanding of the competitive landscape, market trends, and customer needs to inform our product development and marketing strategies
• Collaborate with our product team to translate product features into benefits that resonate with target customers
• Manage product updates and launches, including developing launch plans and providing guidance to the GTM team
• Provide exceptional sales enablement support, including training, competitive positioning, and tooling

Benefits

• Meaningful equity
• Remote-first (US) or Hybrid (London) working environment
• Open PTO policy