Product Marketing Manager

Summary

Join Cryptio, a leading enterprise-grade crypto back office platform, as their new Product Marketing Manager. You will be responsible for the positioning, messaging, and go-to-market (GTM) strategy for Loan Management and Tokenization Compliance products. Lead product launches from start to finish, crafting compelling narratives and driving adoption. This hands-on role demands cross-functional collaboration and is crucial for commercial growth. You will develop product positioning and messaging, lead GTM planning and execution, track market trends, build sales enablement tools, and set and measure launch goals. Cryptio offers a flexible work setup, generous time off, financial support, health and wellbeing benefits, family support, and tools and growth opportunities.

Requirements

• 3+ years in product marketing, product management, or GTM roles (ideally in B2B SaaS, fintech, or crypto)
• Track record of launching products and driving revenue growth
• Strong understanding of enterprise buyers in crypto, finance, or regulated markets
• Project management skills and cross-functional leadership
• Proficiency with AI tools for marketing, research, and automation
• Excellent written and verbal communication, especially for technical products
• Outcome-driven, highly autonomous, and execution-focused
• Strategic and hands-on; able to see the big picture and own the details
• Collaborative, persuasive, and market-curious

Responsibilities

• Develop product positioning and messaging for enterprise crypto finance customers
• Lead GTM planning, execution, and optimisation for all major launches and feature updates
• Track market and competitive trends, sharing insights and battlecards with Product, Sales, and Growth
• Build sales enablement tools (decks, one-pagers, competitor matrices) and deliver product training
• Set launch goals, measure results, and run post-launch retrospectives

Benefits

• Fully remote or hybrid. You choose what works best for you
• 25 days paid holiday + bank holidays + your birthday off
• Earn an extra day of annual leave for every year you're at Cryptio
• 4% pension contributions
• $200 home office budget to set up your ideal workspace
• Private medical and dental insurance via Allianz
• Access to gym classes or spa treatments through ClassPass
• Inclusive and attractive maternity and paternity policies
• Apple MacBook Pro provided
• Annual training and development budget to invest in your growth