Product Marketing Manager

Summary

Join Deel, a leading international payroll and compliance company, as a Product Marketing Manager to drive growth and revenue for our HR products. You will develop and execute go-to-market strategies, craft compelling messaging, and empower sales teams. This role requires strong collaboration with cross-functional teams, including Product, Sales, and Marketing. You will be responsible for creating marketing campaigns, sales enablement materials, and conducting market research. The ideal candidate possesses 3-5 years of experience in product marketing, ideally within SaaS or payroll/HR tech. Deel offers competitive compensation and benefits, including remote work flexibility and stock grant opportunities.

Requirements

• 3-5 years of proven experience in product marketing, ideally in SaaS or payroll/HR tech
• Exceptional skills in positioning, storytelling, and go-to-market execution
• Data-driven mindset with the ability to analyze metrics and optimize campaigns
• Excellent communication, presentation, and project management skills
• Experience collaborating with cross-functional teams in a fast-paced environment

Responsibilities

• Develop and execute go-to-market strategies for Deel HR products to support revenue and growth targets
• Identify market opportunities and customer segments to drive product adoption
• Craft clear, compelling, and differentiated messaging for HRIS emphasizing its value in compliance, efficiency, and employee satisfaction
• Collaborate with Product and Sales teams to align positioning with customer needs and competitive insights
• Partner with Marketing and Growth teams to design multi-channel campaigns that generate demand and nurture prospects through the funnel
• Measure and optimize campaign performance to ensure ROI
• Create enablement materials, including pitch decks, one-pagers, and case studies, to equip sales teams with tools to close deals
• Train sales teams on product features, benefits, and competitive differentiation
• Conduct competitive analysis and customer research to inform product improvements and positioning
• Track market trends and provide actionable insights to the Product team
• Work closely with Product, Growth, Sales, and Customer Success teams to align strategies and initiatives
• Advocate for customer needs and feedback in product development discussions

Preferred Qualifications

Strong understanding of domestic payroll processes and compliance requirements is a plus

Benefits

• Provided computer equipment tailored to your role
• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including WeWork access where available