Product Marketing Manager

Summary

Join Devoted Fusion, a self-service freelance talent solution for the games industry, as their Product Marketing Manager. Lead marketing efforts for our innovative platform, focusing on promoting appealing features to prospective and current customers. Become an expert on company products and features, effectively communicating their value. Conduct thorough competitor research and market analysis to understand consumer preferences. Collaborate with cross-functional teams to align marketing initiatives with business objectives. Monitor and analyze key performance metrics to optimize strategies. Stay updated on industry trends and best practices. This is a remote, full-time contracted position.

Requirements

• 5+ years of experience in product marketing, preferably in the gaming industry
• Strong understanding of gaming platforms, gaming communities, and consumer behavior in the gaming industry
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams
• Strategic thinker with a data-driven approach to decision-making and problem-solving
• Creative mindset with the ability to develop compelling marketing content and campaigns
• Proficiency in marketing analytics tools and platforms
• Passion for gaming and technology

Responsibilities

• Develop and execute multi-channel marketing campaigns, including digital advertising, social media, email marketing, and events, to drive user acquisition and engagement
• Determine the most appealing features of our gaming platform and develop marketing strategies to promote them to prospective and current customers
• Become an expert on the company’s products and features, effectively communicating their value propositions and benefits to customers
• Conduct thorough research on competitors and perform market analysis to understand consumer preferences and market trends in the gaming industry
• Collaborate closely with cross-functional teams, including product development, sales, and customer support, to ensure alignment of marketing initiatives with business objectives
• Monitor and analyze key performance metrics to evaluate the effectiveness of marketing campaigns and optimize strategies for maximum impact
• Stay abreast of industry trends and best practices in gaming and technology to inform marketing strategies and tactics

Benefits

• Strong and enthusiastic team – you will have the opportunity for knowledge sharing, learning, and professional self-development
• Interesting and challenging tasks – solve diverse and challenging issues, communicate with people within the company as well as with our partners
• Convenient working conditions – remote work, the opportunity to build your own working day with flexible working hours
• �� chance to work in a highly professional and dynamic team working with a wide range of International Game Production projects, attractive remuneration package, and opportunities to develop professionally