Product Marketing Manager

Summary

Join Drivetrain's team as a Product Marketer to lead post-product development marketing efforts, drive product adoption, and collaborate across functions to deliver an effective product marketing strategy.

Requirements

• 1-3 years of relevant experience in B2B SaaS marketing, managing a global paid advertising program
• Top-notch written and verbal communication skills
• Has strong analytical skills with a creative mind
• Is aspirational, self-driven, and proactive

Responsibilities

• Work closely with sales and product teams to develop key messaging, value proposition and pricing models
• Together with the product team, educate both internal and external stakeholders on our product features and their benefits
• Create marketing programs (e.g. sales documentation, product videos, website copy, blog posts, webinars, eBooks, case studies) that articulate the benefits of our products
• Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators
• Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle
• Assist sales on calls when appropriate to provide deeper dives into the product
• Speak and present both internally and externally to promote the story of our product