Product Marketing Manager

Summary

Join Eagle Eye Networks, a global leader in cloud video surveillance, as a Product Marketer based in Munich (remote). You will be responsible for developing and implementing product marketing strategies, creating targeted content, analyzing performance data, and collaborating with sales and product teams to drive revenue growth in Germany. The ideal candidate possesses a blend of strategic vision and hands-on execution, with a proven track record of success in B2B technology marketing. This role requires strong analytical, communication, and collaboration skills, along with experience in GTM strategies and digital marketing. Eagle Eye offers a competitive compensation package, including a base salary plus commission, car allowance, and generous paid time off.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
• Minimum of 7 years of experience in marketing, product marketing, sales and/or product management, with a focus on GTM strategies and execution, preferably in technology, physical security, or SaaS industries
• Must be fluent in both English and German
• Proven experience in driving GTM strategies as an individual contributor or in leading a team
• Strong understanding of digital marketing channels and tools, as well as traditional marketing methods and content creation
• Excellent analytical skills with a data-driven approach to decision-making
• Exceptional communication and interpersonal skills, with an ability to influence and engage stakeholders at all levels
• A self-starter with a proactive attitude and a passion for driving growth
• Proven team player with a focus on collaboration
• Creative problem solver and strategic thinker who brings passion, enthusiasm, and fresh ideas
• Ability to work on multiple projects at once, set priorities, work proactively and independently, problem solve, improvise and function as part of a team that must perform well under pressure
• Must have a "get it done" attitude and execute effectively, attention to detail

Responsibilities

• Determine who should be targeted, refine messaging on why we are uniquely positioned to bring value and solve ideal customer profile problems, and then how to approach them
• Design and implement comprehensive product marketing strategies that align with region-specific business objectives
• Explore ways to drive customer engagement, create key messaging and value propositions, act as a key member of the team and assist the sales organization by focusing on ways to increase revenue and market awareness
• Own region-specific content creation and collaborate with the local team as well as the Content & Creative team (based in Austin, TX) on the creation and distribution of high-quality content that resonates with target audiences, including white papers, case studies, blog posts, and videos, to establish thought leadership and support growth marketing efforts and lead generation
• Utilize data analytics to measure revenue growth and pipeline generation within Germany and associated regions
• Conduct thorough market research to identify trends, customer needs, competitive intelligence, and by ensuring our marketing initiatives are innovative and effective
• Present findings and recommendations to Sales and Product Marketing leadership
• Work closely with sales, product, and customer success teams to ensure alignment of marketing efforts with overall business goals and to drive target customers, key messaging, and pipeline and revenue growth
• Facilitate regular updates to review performance and discuss new initiatives

Preferred Qualifications

• Working knowledge of a partner relationship manager (PRM), Zoho, Google Suite, Excel, Hubspot, Monday.com, Lusha or similar tools preferred
• Working knowledge of content creation tools like Figma, Canva, or similar
• Open to travel as needed to support and execute on events
• Security industry experience is a plus

Benefits

• Flexibility in working hours
• Diverse team with 20+ nationalities
• Base salary + commission plan paid monthly
• Car allowance
• 25 paid holidays yearly
• Company equipment for work use
• Once or twice per year a stunning company day
• Friendly, supportive, collaborative and inspiring (scale-up!) environment