Product Marketing Manager

Summary

Join Figma's growing team and become a full-stack Product Marketing Manager for FigJam and Figma Slides. You will collaborate with various teams to develop go-to-market strategies, lead product launches, and drive product adoption. Responsibilities include developing product messaging, managing beta programs, creating educational content, and partnering with sales and marketing teams. This full-time role can be based in a US hub or remotely within the US. Figma offers a competitive compensation package including benefits such as health insurance, retirement contributions, parental leave, and more. The ideal candidate will have 5+ years of product marketing experience and a proven track record of success in leading cross-functional initiatives.

Requirements

• 5+ years in product marketing
• Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution
• Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
• Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations

Responsibilities

• Take ownership of product marketing efforts for Figma’s collaboration products, FigJam and Slides, with responsibility for driving end-to-end go-to-market efforts
• Lead product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
• Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
• Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
• Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
• Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption
• Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products

Preferred Qualifications

• Deep experience with online whiteboards and presentation software
• Experience in B2B SaaS and/or Enterprise
• Experience in Growth Marketing
• Experience working with brand designers and marketers

Benefits

• Health, dental & vision
• Retirement with company contribution
• Parental leave & reproductive or family planning support
• Mental health & wellness benefits
• Generous PTO
• Company recharge days
• A learning & development stipend
• A work from home stipend
• Cell phone reimbursement
• Sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles