Product Marketing Manager

Summary

Join Juvare, a SaaS company specializing in enterprise resilience solutions, as their Product Marketing Manager. This strategic role focuses on building market awareness, driving revenue growth, and boosting product adoption. You will own the Go-to-Market (GTM) strategy for product releases across various industries, collaborating with Product, Sales, and Client Success teams. Key responsibilities include developing product messaging and positioning, creating compelling marketing content, and working with sales to develop sales collateral. You will also monitor key performance indicators (KPIs) and use data to inform marketing strategies. This position requires a Bachelor’s degree, 4+ years in software technology products, and 2+ years in a relevant role. The ideal candidate will possess strong communication and organizational skills and a proven ability to collaborate effectively across teams.

Requirements

• Bachelor’s degree
• 4+ years in software technology products
• 2+ years in Product Marketing, Product Management, Sales Enablement, or similar role
• Strong understanding of the product lifecycle, from early-stage product development to launch and beyond
• Exceptional communication skills, including the ability create clear, compelling marketing content
• Exceptional organizational skills, including the ability to effectively project manage the GTM plan for multiple concurrent releases, keeping stakeholders informed and aligned
• Proven ability to collaborate effectively across internal teams, such as Product, Sales, Client Success/Service
• Familiarity with common tools such as Confluence, JIRA, Salesforce, Figma, or similar

Responsibilities

• Own the end-to-end go-to-market (GTM) strategy for product launches
• Responsible for coordinating product launches and managing cross-functional teams
• Develop clear product messaging and positioning based on market trends, competitive intelligence, and customer insights
• Translate technical capabilities into value propositions for various Juvare client personas
• Communicate the product's value proposition in a compelling and engaging way
• Work with Marketing channel and content teammates to build and deploy compelling content for website, social media, newsletters, etc
• Work with Sales leaders to create sales collateral — e.g., one-pagers, pitch decks, blog posts, case studies, etc
• Develop and maintain buyer personas and competitive landscapes
• Partner with Product Management and Product Operations to influence the roadmap with market feedback and client needs
• Monitor sales pipeline, product adoption metrics, and client feedback to track key performance indicators (KPIs), make data driven decisions, and inform ongoing marketing strategies

Preferred Qualifications

• Experience with federal sales and technology adoption processes — e.g., FedRAMP, IL certifications
• Familiarity with creative tools such Adobe Illustrator, Adobe Premiere Pro/Rush, etc
• Knowledge of cloud technologies, APIs, and integrations
• Experience with global sales teams

Benefits

• Health insurance
• Life insurance
• 401K with Corporate match
• Tuition reimbursement
• Unlimited PTO
• Community volunteer opportunities