Product Marketing Manager

Summary

Join Figma's growing team as a full-stack Product Marketing Manager to support Figma's developer tools. Partner with product, sales, design, and marketing teams to build, launch, and measure go-to-market strategies, product launches, and adoption of developer product lines. This full-time role can be based in a US hub or remotely in the US. You will take ownership of product marketing efforts, lead product launches, develop product messaging and positioning, manage beta programs, drive deeper product engagement through educational content, partner with the broader marketing team on campaigns, and work with the sales team to develop enablement resources. Figma offers a competitive compensation and benefits package, including health, dental, vision, retirement, parental leave, mental health benefits, PTO, and more.

Requirements

• 8+ years in product marketing or related experience
• Direct experience leading cross-functional marketing initiatives from ideation to execution
• Demonstrated ability to learn new products and industries — unafraid to dive into the nitty gritty technical details
• A bias towards moving quickly, measuring impact, and critically evaluating strategy
• Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations
• An excitement to learn, grow, and continuously improve your skillsets and domain expertise

Responsibilities

• Take ownership of product marketing efforts for one of Figma’s developer products, with responsibility for driving end-to-end go-to-market efforts
• Lead product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
• Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
• Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
• Drive deeper engagement of our product through a variety of educational content — blog posts, product tips, best practice guides, live streams, and more
• Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption
• Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products

Preferred Qualifications

• Experience with marketing developer-centric products
• Experience with launching new product lines
• Experience in B2B SaaS and/or Enterprise
• Entrepreneurial experience, product experience, or personal SaaS projects
• Beginner-to-intermediate SQL skills

Benefits

• Health insurance
• Retirement with company contribution
• Parental leave & reproductive or family planning support
• Mental health & wellness benefits
• Generous PTO
• Company recharge days
• A learning & development stipend
• A work from home stipend
• Cell phone reimbursement
• Sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles