Product Marketing Manager

Summary

Join Forethought, a leading Generative AI company, as a Product Marketing Manager to cover for the Director during maternity leave. This full-time role requires expertise in AI and product marketing within B2B SaaS. You will oversee NPS strategies, lead GTM initiatives, manage product webinars, and collaborate with marketing and sales teams. The position demands strong communication, cross-functional leadership, and project management skills. This is a chance to significantly impact a rapidly growing company in a large market and develop your skills.

Requirements

• Experience: 5+ years in Product Marketing or a closely-related role in B2B software as a service, Experience with AI and multiple product lines a plus
• Demonstrated ability to communicate effectively across the organization and position themselves as a leader
• Proven experience working as a liaison between marketing, product, and engineering teams
• Comfortable presenting to both small and large groups
• Ability to build trust with colleagues and stakeholders
• Strong ability to manage and execute projects within set timelines
• Adaptable and comfortable with shifting timelines and startup dynamics

Responsibilities

• Become a subject matter expert on Forethought’s platform and products, understanding the intricacies of AI, Machine Learning, and Natural Language Processing/Understanding
• Own the collection strategy, reporting, and continuous improvement of NPS metrics
• Lead GTM meetings to keep the entire organization informed about weekly feature releases
• Manage the planning and execution of monthly product webinars, including content creation, topic selection, and promotions
• Partner with marketing teams to produce high-quality GTM collateral that aligns with company KPIs, including ads, event support, and content
• Maintain and update battle cards, provide market insights, and support the sales team by keeping them informed and prepared for calls
• Support our sales teams with well-articulated case studies, competitive intelligence, pitch decks, and partner enablement content
• Manage in-app and notification campaigns
• Temporarily oversee GTM planning in collaboration with GTM leadership, ensuring project management, task execution, and internal communications are effectively handled
• Lead pricing decisions during the maternity leave period, ensuring alignment with business goals
• Assist in building a product insights panel and manage the beta program, gathering feedback and ensuring smooth rollouts
• Support ongoing projects related to positioning and messaging, providing continuity and strategic guidance during the maternity leave period
• Catalog and leverage insights to better understand our users and represent the voice of the customer

Preferred Qualifications

• A strong background in product marketing, with close interaction with product and engineering teams
• Experience in high-paced, startup environments is highly preferred