Product Marketing Manager

Summary

Join GiveDirectly as a Product Marketing Manager to drive fundraiser acquisition and engagement through strategic partnerships. You will position and promote in-house fundraising campaigns to potential fundraisers, helping them effectively raise money for high-impact causes. This role requires 3–5+ years of experience in related fields such as product management, data analytics, or international development. The ideal candidate possesses high emotional intelligence, strong ownership, and a combination of big-picture and detail-oriented thinking. The position is fully remote but requires at least a four-hour overlap with the East Africa timezone. You will collaborate with various internal teams and be driven by a deep dedication to improving philanthropy.

Requirements

• 3–5+ years of professional experience: we welcome a range of skill sets and backgrounds; related fields could include product management, data analytics, project management, program management, international development, management consulting, or more. Our team has a wide range of backgrounds from professional TV writers to folks with PHDs in engineering and everything between
• Strong, succinct communication: skilled in writing (native english level), presentation creation, and negotiating across multiple stakeholders
• Analytical problem solving : looks at problems with an analytical and iterative mindset, with strong framework for prioritization and ability to put structure and process to ambiguous problems
• Alignment with GiveDirectly Values : exceptional alignment with values and an active demonstration of our core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity
• Strong project management skills and the ability to manage multiple workstreams, prioritize/explicitly deprioritize, and hold a high quality bar

Responsibilities

• Partner Campaign Management
• Lead and execute fundraiser acquisition campaigns using our in-house build fundraising tools, onboarding new partners to run emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities (e.g., Giving Tuesday, end-of-year matching campaigns) through our platform
• Project manage campaign calendar and collaborate closely with internal stakeholders, including the Communications and Fundraising Tech teams, to ensure successful campaign delivery
• Own the full lifecycle of partnership campaigns; from pitch to launch to performance reporting
• Donor-Facing Content Development
• Develop compelling content and execute strategic distribution across owned, paid, and earned channels such as advertising, influencer partnerships, reports, website, webinars, email, and social media
• Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting. Collaborate with our design, content collection, and marketing automation teams
• Growth Acquisition Initiatives & Marketing Experiments
• Initiate and drive new marketing experiments aimed at accelerating growth, expanding our donor base, and increasing the impact of our work
• Collaborate cross-functionally on broader Growth team projects, partnering with teams throughout the organization to innovate and scale successful marketing bets
• Measurement & Reporting
• Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders demonstrating impact
• Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights

Preferred Qualifications

• Experience working with relational databases (e.g. SQL)
• Familiarity with our growth stack: Salesforces (CRM), Hubspot (ESP), Wordpress (marketing website), Github, Tableau, PostHog, Ads, A/B testing
• Experience in writing or data storytelling for large layperson audiences

Benefits

• A competitive salary, including bonus
• A robust health benefits plan (exact details will vary by country)
• Flexible paid time off
• Allowances for desk set-up and learning and development