Product Marketing Manager

Linear
Summary
Join Linear, a fully remote company building an issue tracking and project management tool, as their Enterprise Product Marketing Manager. You will shape Linear’s go-to-market narrative for larger organizations, leading positioning, messaging, and launch strategy for enterprise-ready features and integrations. Responsibilities include developing customer personas, enabling sales teams with compelling collateral, collaborating with Product and Engineering on new features, launching new capabilities, creating case studies, conducting competitive research, and training internal teams. The ideal candidate has 5+ years of B2B product marketing experience in SaaS or developer tools, supporting enterprise sales motions, and strong content creation skills. Linear offers a competitive salary and equity, employee-friendly equity terms, paid lunch and coffee, remote work options, health insurance, regular team events, 5 weeks of paid vacation, and 4 months of paid parental leave.
Requirements
- 5+ years of experience in B2B product marketing, ideally in SaaS or developer tools
- Experience supporting enterprise sales motions, with a strong grasp of enablement, positioning, and technical storytelling
- Proven ability to craft messaging that resonates across different personas and buying stages
- Strong content creation skills — written, visual, and strategic — with a portfolio of polished work
- Excellent cross-functional collaboration skills, especially with Sales, Product, and Engineering
- Deep curiosity about customer needs and motivation, with a builder’s mindset
- A refined aesthetic sensibility and appreciation for Linear’s design-driven brand
Responsibilities
- Own messaging and positioning for Linear’s enterprise offerings, ensuring clarity, consistency, and resonance across channels
- Develop and refine customer personas and buyer journeys specific to enterprise use cases, from engineering and product leaders to procurement and IT stakeholders
- Enable the Sales and Success teams with compelling collateral for value-based selling: pitch decks, one-pagers, solution briefs, ROI narratives, and more
- Collaborate with Product and Engineering to deeply understand the roadmap and lead launch marketing efforts for new marquee enterprise features and integrations
- Launch new capabilities to the market, ensuring positioning, internal enablement, and external storytelling are cohesive and impactful
- Create compelling case studies that highlight enterprise adoption and measurable outcomes
- Conduct competitive research and win/loss analysis, informing positioning and informing the broader GTM strategy
- Train internal teams on messaging and positioning to ensure consistency and alignment across all customer-facing touchpoints
- Collaborate with the broader Marketing and Magic (our internal creative team) teams on campaigns and initiatives that support strategic enterprise goals
Benefits
- Interesting and challenging work
- Work-life balance
- Competitive salary and equity
- Employee-friendly equity terms (early exercise, extended exercise)
- Paid lunch and coffee during workdays
- Work remotely, no commuting to the office
- Paid co-working space/desk at an office
- Health, dental, and vision insurance (US)
- Regular team events and offsites
- 5 weeks of paid vacation
- 4 months of paid parental leave