Global Fishing Watch is hiring a
Product Marketing Manager, Remote - Worldwide

Summary

Global Fishing Watch is seeking a Product Marketing Manager to join their product development team. The role involves developing and executing marketing plans, creating promotional materials, conducting competitive analysis, supporting product releases, and managing user support initiatives. The candidate should have a bachelor's degree in Marketing, Business, Communications, Product Development or a related field, 3-5 years of experience in digital product marketing, proficiency in English, and proficiency in using marketing analytics tools.

Responsibilities

• Develop and execute comprehensive product marketing plans to drive product awareness, adoption, and engagement with target stakeholders
• Review / refine and articulate the value proposition of Global Fishing Watch’s suite of products
• Create persuasive value proposition materials that highlight the benefits and features of Global Fishing Watch’s offerings
• Collaborate closely with the communication team to align messaging and activities, consulting program and policy teams as needed
• Develop persona based email sequences for onboarding, activation, and retention
• Conduct competitive analysis to inform product positioning and differentiation
• Support review and /or development as needed of product nomenclature and messaging that aligns with the Global Fishing Watch brand guidelines and editorial style guide
• Contribute to the Global Fishing Watch’s impact reporting project and the development of external communications products, notably product use cases, success stories and testimonials
• Collaborate with and support the communications team in the development, analysis and updating of web, social and multimedia content about Global Fishing Watch’s products
• Support product releases, assisting with tasks related to the launch including identifying key audiences and messaging, generating release notes and updating related support materials
• Review stakeholder communications to develop proactive tailored materials and stock responses to answer queries and engage stakeholders in feedback loops
• Review and implement targeted outreach activities, including webinars and events
• Oversee in-product communications, including both passive and push notifications, that integrate core product content, corporate communications and regional program delivery
• Analytics and KPIs: Use Google Analytics and other tools to analyze product performance and stakeholder behavior. Assist product managers in developing and tracking key performance indicators (KPIs) to measure product and campaign success