GoodLeap is hiring a
Product Marketing Manager

Summary

The Product Marketing Manager will develop and execute go-to-market strategies to drive adoption, customer satisfaction, and retention within the Fintech space. They will collaborate with cross-functional teams, manage campaigns, analyze data, generate leads, and possess a background in B2C or B2B2C product marketing with 5-7 years of experience.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 5-7 years of relevant work experience in B2C or B2B2C product marketing, preferably within the Fintech or home improvement industries
• Strong understanding of financial products and services
• Proficiency in product marketing tools and platforms
• Excellent analytical and data-driven decision-making skills
• Exceptional communication and interpersonal skills

Responsibilities

• Devise and implement innovative go-to-market strategies to drive adoption, customer satisfaction, and customer retention within the Fintech space
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives
• Campaign Management: Collaborate with the marketing, product, and sales teams to develop and execute go-to-market campaigns
• Implement and explore innovative approaches and technologies to optimize campaigns and achieve key performance indicators (KPIs)
• Utilize analytics tools to track, measure, and report on campaign performance
• Identify trends and insights to optimize go-to-market strategies, continually fostering a culture of data-driven decision-making
• Collaborate with the sales team to generate high-quality customer leads for our strategic accounts
• Explore new and creative lead nurturing strategies to guide customers through the sales funnel
• Collaborate with the marketing team to create personalized digital marketing campaigns with messaging tailored to qualify leads

Benefits

$140,000 per year compensation