Product Marketing Manager

Summary

Join Greenlight Guru's Marketing Team as a Product Marketing Manager and play a critical role in executing go-to-market strategies, refining messaging, and enabling sales success. You will launch new products and features, ensuring they resonate with buyers and customers. This role requires a deep understanding of the target market, competitive landscape, and industry trends. You will collaborate with cross-functional teams, translating insights into compelling content and sales tools. The ideal candidate is customer-obsessed and thrives on turning insights into action. Greenlight Guru offers a remote work opportunity with flexible hours and a competitive benefits package.

Requirements

• Bachelor’s degree in marketing, business, engineering, science, or a related field
• 4+ years of B2B SaaS product marketing or a combo of product marketing and product management experience
• Strong storytelling and messaging skills
• Proven ability to execute product launches and GTM campaigns
• Experience creating and delivering sales enablement materials (battle cards, pitch decks, competitive analysis)
• Outcome-driven mindset with a focus on measurable results
• Deep understanding of buyers, competitors, and the MedTech market landscape
• Ability to identify opportunities, prioritize work, and drive strategic initiatives
• Strong cross-functional collaboration skills, with the ability to work effectively with both technical and non-technical teams

Responsibilities

• Develop and refine messaging that differentiates our products in the market
• Test and optimize positioning based on market insights and campaign performance
• Create customer-facing assets such as sales decks, feature one-pagers, landing pages, and case studies
• Partner closely with the Product team; manage the execution of product releases and feature launches
• Partner with Demand Gen, Content, Customer Success, and Sales to deliver high-impact product GTM strategies (e.g., webinars, blog posts, email campaigns)
• Track and measure the success of launches based on key metrics like adoption, upsell, cross-sell, and new logo revenue
• Partner with Sales and Sales Enablement to strengthen how we position and sell Greenlight Guru
• Develop sales tools such as battle cards, pitch decks, one-pagers, and objection-handling guides
• Use insights from win/loss analysis, competitive research, and market trends to improve sales effectiveness
• Gather insights from win/loss programs, competitive analysis, customer interviews, and industry trends - and work with the Director of PMM to ensure those insights are translated to action across the organization
• Act as the voice of the customer, ensuring a deep understanding of market needs across teams
• Work closely with Product to align roadmap priorities with customer and market insights

Benefits

• Flexible Paid Time Off policy and working hours
• Home Office stipend for new hires
• Multiple Medical Insurance options, plus Dental and Vision
• 401k (with company match)
• Equity Program Eligibility (based on role and/or tenure)
• Paid Maternity and Paternity Leave
• Disability insurance