Product Marketing Manager

Summary

Join GuidePoint Security as a Product Marketing Manager and leverage your cybersecurity expertise to craft compelling marketing materials. You will translate technical information into engaging content, develop go-to-market strategies, and conduct market analysis. This role requires 3-5 years of cybersecurity product marketing experience and excellent communication skills. You will work closely with subject matter experts and contribute to the company's overall marketing efforts. GuidePoint offers a remote work environment with some travel, along with comprehensive benefits including health insurance, dental insurance, paid time off, and a retirement plan.

Requirements

• 3-5 years’ cybersecurity product marketing experience (must have previous Cybersecurity experience)
• Detail-oriented and organized multi-tasker who can execute multiple projects and initiatives simultaneously
• Demonstrated success value-based messaging and competitive positioning
• Excellent written and verbal communication skills
• Relevant subject matter expertise in the cybersecurity products, services and industry
• Understanding of how a product/service is sold and the toolkit needed to enable sellers
• Proven ability to influence cross-functional teams and work collaboratively

Responsibilities

• Translate technical content from SMEs into engaging collateral that draws customers in and clearly articulates how our solutions help address critical cybersecurity problems
• Drive thought leadership messaging & positioning for assigned offerings
• Create differentiated, value-based content and collateral based on understanding both the competition and the buyer personas involved in a purchase decision
• Craft compelling Offer messages for use across marketing channels and activities
• Lead content development and go to market strategy for new and existing offerings. This may include writing or reviewing marketing copy, writing web page copy, sales collateral, blogs, whitepapers and videos – and collaborating with various teams to ensure communication and goals are aligned
• Conduct market and competitive analysis to better position services
• Contribute to the company’s blog strategy and content creation
• Manage our Digital Asset Management platform to ensure that every service area has updated and relevant content, and maintain source documents and materials in designated central repository

Preferred Qualifications

• Social media
• Various content types
• Support for digital marketing campaigns
• Ability to write web content

Benefits

• Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
• Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family) and GPS will contribute in one lump sum: ($500 per EE annually / $1000 per family annually (includes spouse/children/family options)
• Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
• 12 corporate holidays and a Flexible Time Off (FTO) program
• Healthy mobile phone and home internet allowance
• Eligibility for retirement plan after 2 months at open enrollment
• Pet Benefit Option