Senior Product Marketing Manager

Summary

Join Thyme Care, a company revolutionizing cancer care, as a skilled Product Marketing professional with 6+ years of healthcare/healthtech experience. You will own end-to-end product marketing efforts, communicating the value of Thyme Care's solutions to B2B audiences (payers and providers). Collaborate with various teams to craft messaging, build market intelligence, and develop targeted materials supporting the buyer journey. Leverage your oncology, health plan, and provider segment expertise to build relationships and develop compelling product positioning. Contribute to event strategy and execution, build competitive landscape expertise, and collaborate on campaign tactics to drive product adoption. This role requires strong communication, project management, and strategic thinking skills within a fast-paced startup environment. The base salary is $145,000-$170,000 a year.

Requirements

• Bring a strong understanding of the healthcare industry - particularly payer and oncology group audiences - and a passion for tackling meaningful problems in a fast-paced, high-growth startup environment
• Have excellent written and verbal communication skills
• Showcase proven experience in product marketing, preferably within the B2B healthcare space
• Have experience managing and influencing across multiple stakeholders and is excited by the prospect of working collaboratively with sales, product, clinical and other functions to develop Thyme Care’s positioning
• Have strong project management and organizational skills, with a knack for building processes from scratch and ability to keep track of many moving pieces
• Exhibit a strategic mindset, with the ability to proactively craft and execute comprehensive marketing plans that align with business goals

Responsibilities

• Bring subject matter expertise in oncology, health plans, and provider segments to guide strategic initiatives. Use this knowledge to cultivate strong, trust-based relationships with internal and external stakeholders
• Collaborate with product, growth, and marketing counterparts to develop clear and compelling product positioning and value propositions that differentiate Thyme Care and its products in the market
• Work closely with the payer growth and provider teams to develop high-quality collateral, including brochures, whitepapers, case studies, and digital content tailored to healthcare audiences
• Provide the growth teams with the necessary tools, training, and resources to effectively sell Thyme Care’s products and services, including presentations, battle cards, and FAQs
• Contribute to Thyme Care’s events strategy and execution, including conferences, webinars, and partner activations, to drive awareness and generate business demand
• Build deep expertise in the competitive landscape to inform differentiated messaging, collateral, and the evolution of our products and programs
• Collaborate with account management and member engagement teams on campaign tactics and content to drive adoption of Thyme Care products and programs among patients and providers

Benefits

• Equity
• Benefits
• Other opportunities at Thyme Care