Product Marketing Manager

Summary

Join HashiCorp's Cloud Platform and Solutions Marketing team as a Product Marketing Manager. You will develop compelling, solution-focused messaging for diverse customer segments, crafting narratives that emphasize business value. A key responsibility is defining and executing strategies for engaging System Integrators (SI) and strategic partners. You will collaborate with internal teams to accelerate B2B sales activation and generate excitement for HashiCorp's commercial offerings. This role demands strategic thinking, hands-on execution, and a deep understanding of cloud and infrastructure. Success requires aligning cross-functional teams to deliver impactful messaging and partnership initiatives. You will also conduct market research and track the effectiveness of your strategies.

Requirements

• 5-8 years of product marketing experience, with expertise in cloud, infrastructure, or IT operations domains
• Proven ability to craft impactful, value-driven messaging and storytelling for diverse customer segments and partner audiences
• Experience building go-to-market strategies for partner ecosystems, including SIs, with a focus on driving adoption of enterprise solutions
• Strong collaboration and leadership skills, with the ability to align cross-functional teams around cohesive solution messaging
• Exceptional written, verbal, and presentation skills, with the ability to confidently deliver compelling narratives to technical and business audiences alike
• Comfortable presenting to internal and external stakeholders, including executives, customers, and partners
• Bachelor’s Degree
• Some travel required

Responsibilities

• Develop compelling, solution-focused messaging and positioning tailored to different customer segments (enterprise to SMB) and key personas
• Craft narratives that emphasize business value, drive differentiation, and highlight customer success
• Collaborate closely with PM teams to shift the focus from features to value-driven stories that resonate with both customers and partners
• Define and own the strategy for extending HashiCorp’s solutions through SI and strategic partner ecosystems, ensuring value propositions, use cases, and narratives align with partner priorities to drive adoption
• Partner with internal teams—alliances, product management, sales, product marketing, and enablement—to create solution-focused programs that resonate with managed and unmanaged customers and support SI-driven opportunities
• Collaborate with peer marketing, DevRel, partner programs, and enablement teams to deliver core assets and provide guidance on peripheral assets and programs
• Ensure these efforts drive accelerated B2B sales activation and generate excitement and engagement through self-service channels
• Design and deliver enablement resources for both external SI partners and internal sales enablement teams
• Ensure SI partners and internal teams are equipped to articulate the value of HashiCorp’s solutions and identify integration opportunities effectively
• Conduct research to understand customer needs, ecosystem fit, market trends, and competitive positioning
• Use insights to inform solution messaging, partner strategies, and go-to-market efforts
• Work seamlessly with alliances, PM, sales, enablement, and peer marketing teams to align on go-to-market strategies and execute cohesive, value-driven campaigns that support both partner and customer success
• Track the effectiveness of solution-driven messaging and partner integrations/value add, optimizing strategies to improve ROI, pipeline impact, and customer adoption

Preferred Qualifications

• 5-8 years of experience in product marketing or solutions marketing for enterprise software
• Expertise in cloud infrastructure and distributed systems, with a strong understanding of promoting solutions over OSS or feature-led products
• Familiarity with SI and partner ecosystems, including co-marketing, revenue-sharing, or incentive-driven partnership models