Product Marketing Manager

Summary

Join HubSpot's Product Marketing team and craft compelling product launches and programs. As a Product Marketing Manager, you will support go-to-market planning and execution, sales enablement, release marketing, and other initiatives for core product lines. You will drive marketing innovation, showcase customer value, and build cross-team momentum. This role involves partnering with product, sales, customer service, creative, and marketing teams. We seek an experienced product marketer focused on AI and PMM best practices, a strong owner's mindset, and the ability to manage multiple priorities. The ideal candidate is a storyteller who simplifies complex features and an AI enthusiast leveraging AI tools daily. HubSpot offers competitive compensation and benefits.

Requirements

• 2-5 years in marketing with a track record of ideating and executing innovative, impactful go-to-market tactics and launching products
• History and track record of supporting product launch materials across the marketing funnel, including enablement
• Strong storytelling abilities with a customer-centric perspective - able to simplify complex features into clear, compelling narratives
• Manage complexity well while staying adaptable to changing priorities
• Data-driven decision-making with a strong analytical mindset and a strategic approach
• Great project management skills, including compelling written and verbal communication and strong presentation capabilities
• Owner's mindset with high personal accountability - able to work independently while knowing when to seek guidance or support
• Tangible experience using AI in the context of a marketing role

Responsibilities

• Develop and execute go-to-market strategies for product launches and feature updates, including positioning, value propositions, and messaging
• Work with a team of product leaders, sales leaders, market researchers, product marketers, competitive analysts, and creatives to inform and execute on product strategy
• Create compelling content across multiple formats (written, video, presentations) and tell customer and product stories across all marketing channels
• Enable the sales team with world-class internal and external content (demos, decks, comparisons) that demonstrates the power of our products
• Lead cross-functional initiatives through influence and collaboration, building relationships with senior internal and external personnel

Benefits

Annual Cash Compensation Range$88,000 — $132,000 USD