Product Marketing Manager

Summary

Join LANSA as a creative Product Marketing Manager to spearhead messaging, content creation, and webinar production for their developer tools. Reporting to the Marketing Manager, you will contribute to lead generation and collaborate with various teams (Pre-Sales, Sales, Product, Services) to ensure consistent messaging. This role involves developing impactful marketing content, executing go-to-market strategies, and managing webinars. You will also conduct market research, track content performance, and simplify technical information for customer understanding. The position requires strong writing, editing, and storytelling skills, along with experience in managing cross-functional projects.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• At least 3 years in product marketing or a similar content-focused role
• Proven skill in creating impactful marketing content
• Strong writing, editing, and storytelling abilities
• Experience managing webinars and virtual events
• Comfortable leading cross-functional projects and teams
• Excellent project and time management skills

Responsibilities

• Develop clear positioning and messaging that highlights the value of LANSA’s developer tools to target audiences
• Plan and execute go-to-market strategies for product launches and updates
• Create marketing materials, blog posts, email campaigns, product pages, and presentations focused on LANSA’s developer tools
• Produce and manage webinars covering product education, demos, customer success stories, and thought leadership
• Collaborate with cross-functional teams to align messaging and support the customer journey
• Simplify technical product information into clear, customer-friendly content
• Work with design, digital, and demand generation teams to maintain consistent product storytelling
• Conduct market and competitor research to guide messaging and content strategy
• Track and optimize content performance using engagement metrics

Preferred Qualifications

• Experience in SaaS marketing, B2B tech, or related industries
• Knowledge of WordPress, Google Analytics, Microsoft Clarity, Eloqua, and Salesforce
• Customer-focused with a strong understanding of market needs