Product Marketing Manager

Summary

Join Incognia, a rapidly growing innovator in next-generation identity solutions, as their dynamic Product Marketing Manager. Lead the Product Marketing function, focusing on driving sales enablement for their enterprise B2B software platform. Partner with sales and engineering to create compelling messaging and tools like pitch decks and battlecards. Translate complex technical features into customer-centric value propositions. Make a significant impact by enabling the sales team to win in a competitive market. This role requires a collaborative approach and a passion for scaling innovative technology companies. The position offers a chance to contribute directly to measurable revenue outcomes.

Requirements

• 3+ years of B2B enterprise product marketing experience, preferably at a growth stage company
• Excellent written and verbal communication skills, strong messaging skills, attention to detail and ability to create and edit content at an expert level
• Proven ability to understand and clarify complex, technical topics for business audiences
• Compelling storyteller who can engage and educate colleagues and customers
• History of productive collaboration with external teams, specifically Sales and Customer Success teams, as well as other marketing functions, including Demand Gen, ABM and Content Marketing
• A team player who is always willing to roll up your sleeves and get scrappy
• Self-driven & proactive, you are often thinking about what can be done next
• Ability to take ownership of the product marketing function at Incognia by setting the annual / quarterly strategy and prioritizing project roadmap on a day to day basis
• Demonstrated ability to operate in a fast-paced environment, balancing both strategic and tactical responsibilities
• Willingness to work with a culturally diverse team located in different timezones

Responsibilities

• Develop Sales Enablement Content : Own sales enablement content roadmap, proactively pulling themes from conversations with sales, sales engineering and customer success to create valuable customer facing assets, such as pitch decks, battlecards, case studies, and demo scripts, that support pipeline conversion
• Collaborate with Sales Eng on Technical Messaging : Partner with sales engineers to translate complex technical product features into clear, benefit-driven messaging that resonates with target buyers, ensuring consistency across sales interactions
• Support Deal-Specific Strategies : Work with Account Executives, Sales Engineers and Customer Success Managers to provide tailored content and insights for high-value deals, such as customized Proof-of-Value and ROI presentations to accelerate deal closure and address specific customer needs
• Messaging for Content Creation : Partner with Demand Generation, ABM and Content teams to provide messaging for customer facing assets and virtual and in-person events
• Foundational Documentation : Develop and maintain comprehensive ICP and persona documentation to align sales, demand generation, and content marketing, empowering teams with targeted, customer-centric insights
• Craft Competitive Positioning : Conduct competitive analysis to develop positioning strategies and tools (e.g., competitive battlecards) that help sales teams differentiate the product against competitors in technical and business discussions
• Drive Customer-Centric Storytelling : Develop narratives and use cases that showcase how the product solves real customer problems, leveraging frontline teams’ customer knowledge and technical expertise to ensure accuracy and relevance
• Launches : Lead external product / feature launch strategy and distribution plan and communicate new updates to internal teams ensuring they have the information needed to capitalize on the releases
• External Comms : Comfortable planning and moderating webinars on customer-centric topics such as case studies and product updates. Also, planning, writing and recording product demo videos

Benefits

• Competitive salary
• Medical, dental, vision, and life insurance
• Remote work stipend
• 401(K) with matching of up to 4%
• 22 business days PTO per year
• Paid sick leave
• Paid parental leave
• 100% remote work environment
• An opportunity to grow and make an impact at a fast-scaling company with a strong, collaborative culture