Product Marketing Manager

Summary

Join IOHK's Catalyst Tribe as a Product Marketing Manager and leverage your expertise in high-tech international B2B and B2C marketing to promote the Lace Wallet. Collaborate with Product Management and various teams to develop and execute marketing strategies. Design investor pitch decks, develop go-to-market strategies, manage investor and customer relations, optimize customer funnels, and create marketing materials. Success requires strong collaboration, excellent communication, and a results-oriented approach. This role offers remote work and various benefits.

Requirements

• Ability to build strong relationships internally across remote teams
• Excellent writing skills with the ability to distill complex information into concise and accessible messaging
• Clear and eloquent in presenting ideas, capable of engaging diverse audiences
• Energetic, initiative-driven, with a strong work ethic
• Strong ability to manage projects and collaborate with cross-functional teams
• Skilled in translating highly technical information into customer-friendly benefits
• Adept at managing content creation and executing marketing campaigns
• Ability to align with and communicate IOHK’s vision for the future of blockchain technology
• Focused on delivering measurable outcomes and achieving marketing goals
• Bachelor’s Degree in marketing, engineering, computer science, or a related area; a business or economics degree may also be considered depending on experience
• Evidence of success (4+ years) in product marketing, particularly in international markets
• Background in marketing high-tech, emerging, or disruptive technology solutions in both B2B and B2C environments; startup experience is a plus
• Experience working in a rapidly growing organization and scaling technology from early adopters to mainstream users
• Experience in establishing and improving collaborative work processes
• Exceptional written and verbal communication skills, with experience engaging with customers and stakeholders at all levels
• Willingness and ability to travel internationally

Responsibilities

• Design a compelling pitch deck for potential investors
• Develop a comprehensive plan for product launch, including target market, positioning, and channels
• Set up and manage communication strategies for both investors and customers
• Define and optimize the steps customers go through from awareness to conversion
• Analyse and document the customer experience at each touchpoint
• Develop key metrics to evaluate event success and create marketing materials for these events
• Create assets (videos, brochures, etc.) to support product and brand promotion
• Create and refine customer demos that showcase product value

Benefits

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO